The Weinstein Company (TWC) and LinkedIn, the world's largest professional network, announced today that they are joining forces for a promotion in celebration of the upcoming film, LEE DANIELS' THE BUTLER. This marks the first time the massive career social network has promoted a film to its users EVER. The contest, called "Path to Success" will offer three lucky professionals a chance to enjoy a dream career experience in New York City. The dream team will consist of a top recruiter, an executive, and a renowned career coach. Users can enter to win using a LinkedIn API, where they will be able to visualize their own career timeline, as well as the career path of LEE DANIELS' THE BUTLER inspiration Cecil Gaines. Users may increase their chances to win by sending thanks to those who have helped them in their career journey.
The collaboration between the two companies is the first marketing partnership between a major movie studio and LinkedIn promoting a motion picture through a Custom API Solution. The creative use of LinkedIn data for promotional purposes is the first of its kind within the entertainment vertical. LinkedIn currently boasts 225 million members in over 200 countries and territories around the globe.
LEE DANIELS' THE BUTLER, which TWC is releasing theatrically on August 16th, tells the story of fictional White House butler Cecil Gaines (Forest Whitaker), who serves during seven presidential administrations between 1957 and 1986. The film is inspired by Wil Haygood's 2008 Washington Post article "A Butler Well Served by This Election" which chronicled the real life of former White House butler Eugene Allen. The film traces the dramatic changes that swept American society during this time, from the civil rights movement to Vietnam and beyond, and how those changes affected this man's life and family. Forest Whitaker stars as the butler with Robin Williams as Dwight Eisenhower, John Cusack as Richard Nixon, Alan Rickman as Ronald Reagan, James Marsden as John F. Kennedy, Liev Schreiber as Lyndon B. Johnson, and many more. Academy Award® nominated Lee Daniels (PRECIOUS) directs and co-wrote the script with Emmy®-award winning Danny Strong (GAME CHANGE).
About THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards®, the most wins in the studio's history. The tally included Best Picture for Michel Hazanavicius's THE ARTIST and Best Documentary Feature for TJ Martin and Dan Lindsay's UNDEFEATED. THE ARTIST brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper's THE KING'S SPEECH.
Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; 1408; I'M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE COMPANY MEN; MIRAL; SCRE4M; SUBMARINE; DIRTY GIRL; APOLLO 18; OUR IDIOT BROTHER; I DON'T KNOW HOW SHE DOES IT; SARAH'S KEY; SPY KIDS: ALL THE TIME IN THE WORLD IN 4D; MY WEEK WITH MARILYN; THE IRON LADY; W.E.; CORIOLANUS; UNDEFEATED; THE ARTIST; BULLY; THE INTOUCHABLES; LAWLESS; KILLING THEM SOFTLY; THE MASTER; SILVER LININGS PLAYBOOK; DJANGO UNCHAINED; QUARTET; ESCAPE FROM PLANET EARTH; DARK SKIES; THE SAPPHIRES; SCARY MOVIE 5; and KON-TIKI. Currently in release are UNFINISHED SONG and FRUITVALE STATION. Upcoming releases include THE BUTLER, THE GRANDMASTER and SALINGER.
TWC is active in television production, led by former Miramax Films President of Production Meryl Poster. TWC is the studio behind such hit television series as the Emmy® nominated and Peabody Award winning reality series PROJECT RUNWAY and its spin-off series PROJECT RUNWAY ALL STARS and PROJECT ACCESSORY; the VH1 reality series MOB WIVES and its spin-off series MOB WIVES CHICAGO and BIG ANG; and the critically acclaimed scripted HBO comedy/crime series THE NO. 1 LADIES' DETECTIVE AGENCY which also received a Peabody Award. The company is in production on the upcoming TLC series WELCOME TO MYRTLE MANOR, the A&E series RODEO QUEENS, and the Lifetime reality competition show SUPERMARKET SUPERSTAR hosted by Stacy Keibler. Among TWC's other projects in development for television are the martial-arts epic MARCO POLO for Starz, an untitled private eye procedural for FX, and THE NANNY DIARIES developed by ABC with a pilot by Amy Sherman Palladino.