I wrote an article on Light Iron's Michael Cioni for the re-launch of Nick Dager's Digital Cinema Report website. DCR, with its spiffy new design, looks like a good place to check up on what the digital cinema industry — from production through to distribution and exhibition — is up to.
But back to Michael Cioni. I enjoyed interviewing him. He's lively in person or over the phone, and he's just moved here to oversee the opening of Light Iron's East coast headquarters in Soho. Cioni has a compelling argument to make as to the best methods for working with the masses of digital data being churned out by the latest cameras shooting RAW.
If you are at all wondering what Cioni has to say — his company's DIT products are welcomed on sets run by top directors and DPs — start here. You'll find a link at the end if you care to read more about this sparkplug character who just might jump start thinking about the best way to work on a digital cinema set.
When Light Iron CEO Michael Cioni made the move to Manhattan from Los Angeles this past January, he wasn’t worrying about finding a good rental opportunity. After all, without really having to search, he was already set up quite nicely at 580 Broadway after a few months renovation. In a real estate deal said to go off with minimum hassle, Cioni’s Light Iron had taken the eighth floor space held by OffHollywood’s post-production operations, which included a sleek digital intermediates grading theater.
OffHollywood, founded by Cioni’s friends Mark Pederson and Aldey Sanchez, has gained a solid rep in production as the first facility to rent out Red systems in the city. Moving out of the highly competitive post market looked to be a smart move for OffHollywood. The company has since taken on Light Iron’s Outpost Mobile Systems, which offer on-site dailies, digital intermediate, archival, and data services for projects that originate on file-based motion cameras such as Red. OffHollywood becomes the exclusive provider of the systems.
Light Iron, in business for about three years, has already expanded into a second Hollywood location. From there it has sent its Outpost systems to work on projects including Helgeland’s "42", Fincher’s Justin Timberlake music video "Suit & Tie", Zemeckis’ "Flight", as well as a number of on-going cable series…