We figured Light Iron and its ever quotable CEO Michael Cioni had something good going when we asked him to write one of our “Talk from the Top” columns earlier in the year. We figured it was news when one of Hollywood’s iconic companies decided to snap them up.
Light Iron, moving beyond its Sunset & Vine beginnings, set out its shingle on Broadway just this past year. Cioni has made a name for his savvy, but easy to comprehend chats that are part of the company’s regular educational sessions; he’s become a recognized authority on best practices for handling all that data pouring out of today’s digital productions.
The company’s mobile on-set systems, a good example of Cioni’s vision for data wrangling, offer simple, effective methods to apply this clear-headed approach in the feature film, TV and commercials industries. The data is handed off to post in a concise method that maximizes its value.
Light Iron’s approach attracted attention, as Cioni created ever more converts each time he spoke. Now Panavision has purchased Light Iron. With its worldwide production rental division struggling against the proliferation of cheaper, easier to use digital gear, this added capability now separates them into a full production and post services operation, setting it apart from the competition.
Cioni and his staff will be kept on. The worldwide reach of the Woodland Hills, Cal-based company gives him the ability to spread his systems and his approach to data management to Panavision clients around the world.
Good job, Michael.