You don’t need me to tell you that the call for you and your business to become active participants in the social web–ruled over by Facebook and Twitter at the moment–comes up with regular frequency these days. The title of an upcoming event Bill Sobel will host next week–“The Future of Digital Media: How Wireless/Mobile Changes Everything”–just reinforces that thought once again.
In any case, you can now include video in posting on these sites. On August 6th Chelsea-based Vimeo announced it had enabled its users to automatically publish their uploaded videos to Facebook and Twitter. It’s a straightforward matter: just adjust your settings page to connect to the social web that, we are told, is the future.