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Home » Adobe Announces Advanced Video Features for Creative Cloud

Adobe Announces Advanced Video Features for Creative Cloud

SAN JOSE, Calif. — Sept. 12, 2018 — Adobe (Nasdaq:ADBE) today unveiled new video features coming to Adobe Creative Cloud that will speed up production timelines, enable more seamless workflows and deliver powerful capabilities to bring filmmakers’ and video professionals’ creative visions to life. The updates include Adobe Sensei-powered animation, intelligent audio cleanup tools, selective color grading, advanced data-driven motion graphics templates and end-to-end VR 180 support. These new features will enable filmmakers and video professionals to spend more time shaping their next creative project and less time on repetitive editing tasks.

Adobe’s Premiere Pro, After Effects and other Creative Cloud apps are behind some of the most cutting-edge work in Hollywood over the last year, including series such as “Atlanta,” “Stranger Things” and “MINDHUNTER;” documentaries like “RBG,” “Unbanned” and “Wild Wild Country;” music videos such as Childish Gambino’s “This Is America” and Jason Mraz’s “Have It All;” as well as upcoming feature films “Searching,” “The Ballad of Buster Scruggs” and “THE OLD MAN & THE GUN.”

“Video professionals face short deadlines, clunky handoffs and long lists of deliverables,” said Steve Warner, vice president of digital video and audio at Adobe. “This latest Creative Cloud release introduces new innovation and capabilities to address these challenges and make common tasks faster and easier.”

These updates follow Adobe’s recent unveiling of Project Rush, the first all-in-one, cross-device video editing app designed specifically for online content creators. Project Rush delivers a streamlined and intuitive user experience that makes creating and sharing online content easier than ever by harnessing the power of Premiere Pro and After Effects, and Project Rush projects are seamlessly opened in Premiere Pro. Currently in beta, Project Rush will be available later this year.

Faster Video and Audio Workflows

New capabilities coming later this year to Adobe Creative Cloud include:

Explore new ways to animate – Mold layers into new, dynamic shapes with new Mesh Sculpting tools that twist, bend and scale under your creative control in After Effects. Leveraging artificial intelligence and machine learning technology in Adobe Sensei, instantly create and animate unique, stylized puppets using a webcam and reference artwork with Character Animator’s new Characterizer.
Sound better – Instantly improve audio with intelligent cleanup tools, DeNoise and DeReverb, in the Essential Sound panel in Adobe Audition. Dial down or remove background noise and reverb from a sound clip that’s been intelligently adjusted by adaptive algorithms.
Take control of color – Take the guesswork out of curve adjustments and bring simplicity and precision to selective color grading and color management with new Lumetri Color tools in Premiere Pro and After Effects.
Turn data into stories – Drag and drop spreadsheet files to Motion Graphics templates to generate visual representations of information within video projects using data-driven infographics in Premiere Pro.
Jump into immersive video – Add new support features for 180-degree immersive video in Premiere Pro and After Effects, including optimized ingest, effects and output in Google VR 180 for viewing on YouTube or other platforms.
Collaborate seamlessly – Invite groups and individual collaborators for Team Projects and easily access team members from your enterprise address book to choose collaborators and save groups.
Improve Adobe Stock workflows – Search and sort millions of curated, contemporary 4K and HD cinematic footage and professionally-designed Motion Graphics templates, right from the Essential Graphics panel in Premiere Pro and After Effects.

Attendees at this year’s IBC conference can get a closer look at the newly revealed features and hear from industry experts at the Adobe booth (#7.B35, Hall 7, RAI Amsterdam) and at over 100 partner booths from September 13–18. Tune-in to Facebook Live with Jason Levine on September 13 at 9 a.m. PST to hear about the upcoming release.

Pricing and Availability

The new features for Adobe Creative Cloud announced at IBC will be available with the next version of Creative Cloud coming later this year. For more information on pricing, visit https://www.adobe.com/creativecloud/plans.html. Multiple subscription plans for Adobe Stock are available at https://stock.adobe.com/plans.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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