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Home » Adobe to Reveal Next Wave of Innovation for Creative Cloud Video Apps at NAB

Adobe to Reveal Next Wave of Innovation for Creative Cloud Video Apps at NAB

Adobe announced plans to significantly update all the video apps in Adobe Creative Cloud and will showcase these innovations at the NAB 2014 show in Las Vegas next week. Milestone feature additions, expected to ship in the next coming months, include major updates to Adobe Premiere Pro CC and Adobe After Effects CC, designed to make everyday tasks easier and faster, enabling video professionals to create stunning videos, TV shows, films and commercials more efficiently. At NAB

Adobe is also unveiling new features for Adobe Anywhere, the collaborative workflow platform that empowers teams using Adobe professional video apps to work together as they access and manage centralized media and assets across virtually any network.

Underscoring the rapid adoption of Adobe Creative Cloud tools in the broadcast and film industries, Adobe is also proud to announce that two-time Academy Award-winning editor Kirk Baxter A.C.E. is cutting David Fincher’s upcoming feature film “Gone Girl” exclusively with Adobe Premiere Pro CC.

Revealing the Future of Adobe Video At the NAB 2014 show, Adobe will provide a sneak peek of the innovative magic coming soon to the company’s professional video apps. Key updates include:

* Timesaving editorial features in Premiere Pro CC. New features include Live Text Templates that let users edit text in After Effects CC compositions directly in Premiere Pro CC; Autosave to Creative Cloud for automated backup of projects; and a new Masking and tracking feature that provides accurate masks that follow subjects and blur out faces and logos, crucial for newsroom editing. In addition, the new Master Clip effect in Premiere Pro and SpeedGrade changes the effects applied to original clips and ripples down through all instances of the clip.

* Powerful new updates to After Effects CC include Keying effects to provide better keying results with compressed footage; and Typekit integration with Premiere Pro CC and After Effects CC provides users with access to a growing library of fonts worth $30,000, that can be used on the desktop.

For more information on the new features coming to the Creative Cloud video apps, please go here.

Collaborating in Real-Time with Adobe Anywhere Adobe today also announced important updates to Adobe Anywhere, the modern collaborative workflow platform that empowers users of Adobe professional video solutions such as Adobe Premiere Pro CC and Adobe After Effects CC to work together using centralized media and assets across standard networks. Adobe Anywhere complements Creative Cloud applications and enables deep collaboration for large organizations working with video, including broadcasters, educational institutions and government agencies.

New features for Adobe Anywhere, include: Hot Backup, which provides real-time back up of projects; Rough Cut Support to start editing rough cuts in Prelude CC and finish sequences in Premiere Pro CC; and After Effects CC media processing for direct integration between Anywhere and After Effects CC.

Adobe will demonstrate these new solutions for the first time at NAB at its booth #SL3910, in the South Hall of the Las Vegas Convention Center, April 7 – 10. Adobe will also highlight key customer and partner focused initiatives at its booth and will have its professional video and broadcast apps presented in nearly 100 partner booths throughout the NAB exhibition.

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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