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Home » Local R/GA Wins GRANDY Award While Leo Burnett Takes Home 17 Awards

Local R/GA Wins GRANDY Award While Leo Burnett Takes Home 17 Awards

The 2013 International ANDY Awards, now in its 49th year, announced this year’s winners for outstanding creative accomplishment. The global advertising show’s most prestigious honor, The GRANDY, has been awarded to R/GA and Nike+ for their innovative user experience design for the Nike+ FuelBand in the Mobile or Wireless Campaign category, in addition to two more Gold awards for the campaign. 

As the GRANDY winner, R/GA and Nike+ receive the GRANDY championship ring, recognition as Best in Show, and a $50,000 cash award. As the first show of the advertising awards season, The ANDYs traditionally predict many subsequent winners in the advertising awards circuit in the year ahead. 

The ANDY Awards Show and Party took place on Tuesday, March 19th at the British Academy of Film and Television Arts during Advertising Week Europe in London. Sponsors included Microsoft and the London Evening Standard.

A collaboration between R/GA and Nike+, the GRANDY “Nike+ FuelBand” winner used product innovation as a framework for advertising. There has never been a way to measure activity, and Nike wanted to change that. R/GA designed the entire user experience for this device that tracks daily activity using a universal metric – Fuel- from the tagline “Counts” to the social engagement platform. Data visualizations show where users were most active daily, weekly, monthly and beyond, utilizing Bluetooth technology to sync the Fuel wirelessly to the user’s platform of choice. The FuelBand provides a new framework for all Nike+ products and services, tying them together into a connected ecosystem. Credits listed below. 

Leo Burnett Tailor Made (São Paulo) “My Blood is Red & Black” campaign for Vitoria F.C. received the coveted Richard T. O’Reilly Award for Outstanding Public Service Campaign and a $10,000 cash prize. The campaign raised international awareness for the lack of donations to Brazil’s blood banks by removing the red stripes in the Vitoria F.C.’s uniforms. Blood donations increased by 46 percent in Brazil as a result of the campaign.  

The Top Winners
The agency networks that won the most 2013 ANDY awards are:

• Leo Burnett, with a total of 17 awards (6 Gold, 9 Silver, 1 Bronze, 1 PSA) for London, Bangkok, São Paulo, Mumbai, Hong Kong and Milan; 

• Wieden + Kennedy, with a total of 11 awards (6 Gold and 5 Silver) for Portland, New York and São Paulo; 

• BBH, taking home 11 ANDYs (6 Gold, 3 Silver and 2 Bronze) for New York and London;

• Young & Rubicam, winning 7 awards (5 Gold, 1 Silver and 1 Bronze) for Dubai, Malaysia, New York and Mexico City; 

• R/GA, winning 3 (3 Gold, one of these being the GRANDY Award) for New York;

• Pereira & O’Dell, taking home 3 (3 Gold) for San Francisco;

• JWT, taking home 3, with 2 Silvers for Shanghai and 1 Bronze for New York;

• TBWA HAKUHODO, winning 3 (1 each of Gold, Silver and Bronze) for Tokyo;

• CHI & Partners, winning 3 Silver awards; 

• MJZ, winning 3 (1 each of Gold, Silver and Bronze).

Agencies winning 2 ANDYs each were Forsman & Bodenfors (1 Gold and 1 Silver), AKQA (2 Silver), Barton F. Graf 9000 (1 Gold and 1 Silver), Publicis Conseil (2 Silver), Draftfcb (1 Gold each for New York and Auckland), McCann India (1 Silver and 1 Bronze) and McCann Erickson (1 Gold and 1 Silver for New York). 

Other U.S. winners include Kirshenbaum Bond Senecal + Partners (1 Gold), BBDO (1 Bronze), Amusement Park Entertainment (1 Bronze), Crispin Porter + Bogusky Boulder (1 Bronze), The Martin Agency (1 Gold); DDB New York (1 Bronze), Arnold Worldwide (1 Bronze), The Walt Disney Company (1 Bronze) and Grey Group (1 Gold). 

Additional global agencies that received ANDYs are Marcel (Paris), Mistress (Venice), Mother (London), Steam Films (Toronto), Del Campo Saatchi (Buenos Aires), Juniper Park (Toronto) and amvbbdo (1 Bronze, London). 

“The work this year was markedly different and inventive. Today marketers need to deliver relevant and engaging content that’s meaningful to consumers. Agencies that are agile, create unconventional strategies and leverage the new consumer landscape will successfully drive innovation, and ultimately move our industry forward creatively. The winning work certainly reflected these attributes,” said Bob Greenberg, ANDY Awards Chairman, and Founder, Chairman and CEO of R/GA. 

The 2013 ANDYs jury, comprised of the best creative talent in the world, convened in the vibrant and exciting city of São Paolo, Brazil, to determine the most exceptional ideas, creativity and innovation. The week of judging included thought leadership sessions, brainstorms and fun, interactive events meant to inspire the judges’ creative thinking. 

Nike+ FuelBand Credits
Alan Donnelly (Senior Producer); Avery Holden (Executive Producer); Ayca Akin (Interaction Design Director); Brian Addison (Quality Assurance Analyst); Can Misirlioglu (Executive Creative Director – Digital Studio); Cesar Marchetti (Creative Director); Chris Thorwarth (Sr. Technical Team Lead & Solutions Architect); Daniel Katz (Technical Team Leader); Elad Katz (Technology Team Lead/Solutions Architect); Ellen Pai (Senior Visual Designer); Evan Maranca (Copywriter); Fernando Mazzon (Senior Software Engineer); Gaurabh Mathure (Associate Creative Director – Interaction Design); Guy Helson (Senior Producer); Ian Spalter (VP Product Design); Jennifer Allen (VP Managing Director); Justin Blinder (Software Engineer); Karen Molye (Sr. Quality Assurance Engineer); Keith Byrne (Associate Creative Director Copywriter); Kirill Yeretsky (Creative Director – Digital Studio); Leslie Chong (Quality Assurance); Mark Voelpel (Executive Creative Director and CG/Motion Supervisor); Melissa Frost (Junior Visual Designer); Mike Klimkewicz (Senior Producer); Niall McCormack (Senior Software Engineer); Nick Coronges (VP Technology/Strategy); Noel Billig (Executive Creative Director – Technology); Noelle Newbold (Senior Visual Designer); Pablo Bergez (Senior Software Engineer); Ray Sison (Art Director); Robert Carlsen (Sr. Software Engineer/Solutions Architect); Sune Kaae (Senior Technical Director); Tara Greer (Executive Creative Director – Interaction Design); Wade Convay (Executive Creative Director – Visual). 

About The ADVERTISING Club of New York 

The ADVERTISING Club of New York is the premier organization for all advertising and marketing professionals in New York. Founded in 1896, the AD Club offers its members a forum to exchange ideas, make connections and honor excellence. The AD Club’s Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of the International ANDY Awards, (www.andyawards.com), which acknowledge outstanding creative achievement around the world in the field of advertising. For more information, visit The AD Club’s website:www.theadvertisingclub.org. 

—SHOOT Publicity Wire

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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