The AICP Next Awards & AICP Show Single Out the Most Innovative Marketing in the Motion Image
Image caption: At this year’s AICP event, New York-based MJZ topped out with 13 awards, well beyond the number of wins registered by other entrants.
The winners of the AICP Awards were announced this past week. The Awards comprise the AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards. On June 14th the AICP Show premiered at the Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium on Tuesday, June 12th.
Susan Credle, Global Chief Creative Officer of FCB was the AICP Next Awards Judging Chair, while Robin Shenfield, Co-Founder and CEO of The Mill was the Chairperson of the AICP Show.
Following its premiere at MoMA, the Show and Next Awards will tour museums and cultural institutions around the country and abroad. This year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at www.aicpawards.com. Each year, the honored work from both awards presentations becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,975 pieces of advertising in the motion image.
Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, and Advertising Excellence/Campaign, which each may have only one honoree, making those pieces “Best in Show.” “Welcome Home,” for Apple out of TBWA\Media Arts Lab and directed by Spike Jonze of MJZ was honored for Advertising Excellence/Single Commercial. The ad features FKA Twigs dancing after a hard day, as her drab apartment is transformed into an endless kaleidoscope by dance and music. Tide’s “It’s a Tide Ad Campaign,” comprising the spots “It’s A Tide Ad,” “It’s Another Tide Ad,” and “It’s Yet Another Tide Ad,” was honored for Advertising Excellence/Campaign. Directed by Traktor of Rattling Stick for Saatchi & Saatchi, the campaign, which debuted during the Super Bowl, uses the tropes of Super Bowl ads to sell consumers on using Tide products.
At the AICP Next Awards, the Most Next honor (Best in Show) went to State Street Advisors “Fearless Girl,” from McCann New York. The statue, which promotes the company’s She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. McCann directed the grant to Girls Who Invest (GWI), a non-profit organization founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world’s investable capital managed by women by 2030.
The AICP Next Awards Curatorial Committee comprised the following Jury Presidents: Winston Binch, Deutsch North America; Jen Dennis, RSA VR; Geoff Edwards, R/GA; Kerstin Emhoff, PRETTYBIRD; Katherine Keating, VICE Impact; Danielle Lee, Spotify; Jaime Robinson, Joan; Jimmy Smith, Amusement Park Universe; Tereasa Surratt, Ogilvy; and Fernando Machado, Burger King. Joining these Jury Presidents were Curators at Large: Rei Inamoto, Inamoto & Co. (2012 AICP Next Awards Judging Chair); Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, (2016 AICP Next Awards Judging Chair); and Eric Silver, McCann New York.
The most honored production company in the AICP Awards (across the Show and Next) is MJZ, with 13 honors, followed by m ss ng p eces and Craft New York/Traction Creative, which each earned four honors. The Corner Shop, Furlined, O Positive, and SMUGGLER each received three honors.
Among directors, Spike Jonze of MJZ and Matthijs van Heijningen, both of MJZ, each received five honors. David Shane of O Positive, Malik Vitthal of The Corner Shop, and Dougal Wilson of Furlined each received three honors.
On the agency front, BBDO New York earned 10 honors and Wieden+Kennedy earned eight honors, while TBWA\Media Arts Lab had seven honors. McCann New York had five honors, while Saatchi & Saatchi had four. Leo Burnett had three honors, as did the in-house agency at Apple.
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.
The Mill created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music. The AICP Show reel features custom-designed graphics by The Mill, with an original score and sound design by Antfood. The Show Sponsor reel and loop was created by Gentleman Scholar with music by Antfood.
Sponsors help make all of the events during AICP Week possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are: CAPS – A Cast & Crew Entertainment Company and Universal Studios (Partners); and Film Offices of The Hawaiian Island; NEED Financial; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).
The AICP Show Corporate Benefactors are: Ad Age; Aspen Travel; AwardCore; Directors Guild of America; Gentleman Scholar; Google Cloud Platform; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London West Hollywood at Beverly Hills; McCann Systems; The Mill; Nice Shoes; SHOOT Magazine / SHOOTonline; Source+Slate; S’well; and VER. The Corporate Patrons are: ABK+Boagart: Spirits; Adspur; AmericaCine; Antfood; Film Brazil+Apex; Filmsupply; FilmUS Virgin Islands; Frankfurt Kurnit Klein & Selz; Greater Fort Lauderdale CVB; Heard City; Island Film Group; Little Black Book; Lumberyard Studios; Media Services; Musicbed; and SAG-AFTRA.
The AICP Next Awards Corporate Benefactors are: Google Cloud Platform; McCann Systems; The Mill; and S’well. The Corporate Patrons are: ABK + Bogart Spirits; Antfood; Arcade Edit; and Heard City.
The AICP Next Awards event sponsors are: CAPS – A Cast & Crew Entertainment Company; Film Offices of the Hawaiian Islands; FOX Studios; and Island Film Group.
ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry.
Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.