If you think you’re busier than ever, it’s no illusion. At least if you’re in commercial production: The Association of Independent Commercial Producers (AICP) has just released its 13th annual study, and direct expenditures and production days show considerable strength. Compiled by an independent market research firm, the survey measures industry trends and activity in the $6 billion-plus production industry.
Things look pretty good.
Direct production expenditures, for example, are up 14% over the prior year, exceeding $4 billion for the first time in the survey’s history. California – which, of course, means Southern California if we’re talking production – still leads the way, owning 49% of all shoot days in 2014. New York came in second, landing 11% of all shoot days.
“The results of the study show that our industry is thriving in a competitive advertising environment,” said Matt Miller, AICP President and CEO.
New media has thrived. Member companies have increased their average expenditures by 173% in the areas of interactive media, as well as projects combining both live action and in-house digital production techniques.
The survey also helps to identify geographic trends in production activity by AICP member companies.
To read the full report, you can access the downloadable PDF file here.