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Home » All Mobile Video To Build New 3D Truck With Sony

All Mobile Video To Build New 3D Truck With Sony


Sony’s single lens 3D camera prototype

Glen Dickson writes in Broadcasting & Cable about Sony and All Mobile Video’s plans for a new 3D production truck. It’s set to debut at NAB 2010.

New York-based mobile production vendor All Mobile Video announced Monday that it will build the 3D-capable HD production truck; it’s expected to be ready to shoot 3D sports and live events this summer.

However, using a 3D camera system such as the one Vince Pace developed for Jim Cameron for Avatar presents problems for mobile production, since the rigs usually employ two large HD cameras, making them large, bulky, and complex to operate. That might be addressed by Sony’s recently shown prototype 3D camera, demo’d at CEATEC JAPAN 2009 in October. The single lens 3D camera technology can run up to 240fps–such slo mo capability is de rigueur for sports, expected to be an early adopter of 3D technology.

It’s not clear how soon the camera will come to market. According to Dickson’s article, the All Mobile Video unit will incorporate 3D camera rigs from 3ality Digital, which employ automated convergence technology. Pace’s rigs require live operators to tweak convergence on a shot-by-shot basis.

Update Jan 13, 2010

Missed Panasonic’s announcement at CES that they would be delivering a twin-lens HD 3D camcorder by this fall. LIsting at $21,000, the PR for the camera adds “made to order” a least twice in the document, giving you an indication that they don’t expect these things to fly off the assembly line. Actually for rigs featuring such complex optic paths, everything ends up being hand assembled; Panasonic might be hoping too many orders don’t pour in before they can judge the market’s desire while coming up with a cheaper way to manufacture them.

I’m not expecting All Mobile probably to be adding a Panasonic 3D camcorder to its new truck’s package anytime soon. But it’s interesting to see Panasonic and Sony staying toe to toe to slug it in the marketplace for 3D production gear. Wonder if Grass Valley will be matching this soon.

With the expense of developing custom 3D optical rigs, smaller camera manufacturers have a tougher road. Expect to see third party partnerships to help keep costs down.

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

LA Sees 43-percent Film Permit Boost Since January

Film permit requests in the city were up 43 percent this past month compared to the top of the year.

Filming in Los Angeles is beginning to pick back up again.

FilmLA, the organization that tracks production in the city, says it received 777 film permit applications in February, representing a 43 percent increase compared to the month of January. The organization notes that a late-month surge in production took place, making February the third busiest month the city has experienced with regards to filming since last June.

For the full story in the Hollywood Reporter, click here.

Rupert Neve, the Father of Modern Studio Recording, Dies at 94

When the Seattle grunge band Nirvana recorded their breakthrough album, “Nevermind,” at Sound City Studios in Van Nuys, Calif., in 1991, they used a massive mixing console created by a British engineer named Rupert Neve.

The Neve 8028 console and others he made had by then become studio staples, hailed by many as the most superior consoles of their kind in manipulating and combining instrumental and vocal signals. They were responsible in great part for the audio quality of albums by groups like Fleetwood Mac, Tom Petty and the Heartbreakers, the Grateful Dead, and Pink Floyd.

Read the full obit in the New York Times.

New York City Movie Theaters Can Reopen at Limited Capacity, Gov. Cuomo Says

After nearly a year of closures, New York Gov. Andrew Cuomo has given movie theaters in New York City permission to reopen at limited capacity starting on March 5.

During his daily press briefing, the Empire State leader said cinemas in the city will be permitted to operate at 25% capacity, with no more than 50 people. Moreover, other safety measures such as masks, social distancing, and heightened sanitizing measures will be required. Last October, New York venues outside of the city were allowed to reopen with similar restrictions.

To read the full article in Variety, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Amazon Prime Video Direct and the Dystopian Decision to Stop Accepting Docs


Chris Lindahl and Dana Harris-Bridson outlined Amazon’s position in IndieWire: “When Amazon made a unilateral decision in early February to stop accepting documentaries and short films via Prime Video Direct (a policy that also covers ‘slide shows, vlogs, podcasts, tutorials, filmed conferences, monologues, toy play, music videos, and voiceover gameplay’), the announcement also served as a quiet purge.

The above continues on to some surprising conclusions on DOC NYCs Monday Memo, 

Disney to Close Upstate Blue Sky Studios

Various sources have reported that Disney is in the process of shuttering Blue Sky Studios, the largest animation studio on the East coast. The former 20th Century Fox animation division pulled in $5.9 billion churning out 13 feature films including the Ice Age franchise.

Publications have noted how Disney – which had three animation studios including Pixar and Disney Animation – couldn’t make the case to have these many houses when the pandemic took a toll on the company’s profits.

Some 450 employees will lose their jobs, though some hope to get into one of Disney’s other animation houses.

Here’s Deadline’s report.

Here’s Variety’s report.

Epix Announces ‘Godfather of Harlem’ Season 2 Premiere Date

Epix revealed that the second season of “Godfather of Harlem” will premiere on April 18. Set in 1964, the crime drama series explores the collision of the criminal underworld and civil rights movement. The second season will follow Bumpy Johnson (Forest Whitaker) battling the New York crime families for control of the French Connection, a pipeline for heroin that runs from Marseilles to New York Harbor.

To read the full Variety article, click here.

Sony’s FX3 is a compact $3,900 camera for filmmakers

Sony has announced the FX3. As expected, the camera is essentially an A7S III with features from the company’s Cinema line crammed into a body that looks like the A7C. Its backside-illuminated full-frame sensor has an effective resolution of 10.2-megapixel when shooting video and 15 stops of dynamic range.

To read the full story on Engadget, click here.

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