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Home » ANA Launches Industry Study of Advertising Bot Fraud

ANA Launches Industry Study of Advertising Bot Fraud

ANA and White Ops form ‘The Marketers’ Coalition’ to study and reduce advertising bot fraud

The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry. The coalition’s objective is to provide actionable data and insights which marketers can use to reduce bot fraud and improve marketing ROI.

Bot fraud refers to sites with phony traffic that collect payments from advertisers through the middlemen who aggregate space across many sites and resell that space. This ANA/White Ops initiative actively responds to serious breakdowns in the marketing supply chain. For some marketers it is estimated that 25-50% of money spent on digital advertising is wasted through “bot fraud” which affects display, video, mobile and social.

The Marketers’ Coalition brings together some of the world’s most recognizable brands from 30 companies, across the automotive, consumer products, financial, hospitality, pharmaceutical, retail, spirits, technology and travel industries. This pilot study will assess campaigns from national marketers and will kick off next month. Results are expected by mid-October.

During the one-month study, each participant’s advertising, will be tagged to help identify fraud. At the conclusion of the study, each participant will be given a customized confidential report providing overall fraud rates, fraud by platform (desktop, mobile), format (display, video), channel (publisher, network, exchange) and other relevant findings.

“Bot fraud costs marketers billions of dollars annually. Marketers must be proactive to fully understand the issue and identify solutions, said Bill Duggan, ANA, Group EVP.  He added: “These results will create urgency for all legitimate players in the ecosystem to work together to eliminate bots and botnets that target unsuspecting advertisers.”

The study results will be aggregated and made available to all participants and the wider industry. This will allow individual participants to benchmark their specific findings against the industry, leading to specific knowledge on ad budget waste and intelligence that allows for stronger negotiations and media mix optimization.  Aggregated results and recommendations will be shared with the industry in the fourth quarter.

Bob Liodice, President and CEO of the ANA commented: “The findings will be integrated into a broad ecosystem effort to minimize fraud. This ongoing effort is jointly led by the IAB, 4As and the ANA and is focused on creating a trustworthy digital supply chain.”

“The advertising industry is under siege” said White Ops CEO Michael J. J. Tiffany. “While some would say bot traffic is a ‘cost of doing business’ or a ‘victimless crime,’ they could not be more wrong. Corrupt data on campaign targeting and effectiveness harms brands and businesses, and the money made by criminals funds an underground that perpetrates many other forms of crime. Criminals have further benefitted from confusion and uncertainty in scoping the problem. This concerted effort is a way to normalize the data, establish better intelligence and present a unified front.”

About the ANA
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA’s membership includes more than 600 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA pursues “collaborative mastery” that advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visitwww.ana.net, follow us on Twitter, or join us on Facebook.

About White Ops
White Ops is a pioneer in the detection of, and defense against, bots and malware on the web. White Ops provides advertisers and others with the tools they need to decrease fraud, raise their bottom lines and ensure the success of their online campaigns and enterprises. To detect automated browsers and malware-infected browsers, White Ops deploys thousands of dynamic browser tests that constantly evolve over time to withstand reverse engineering.

This technology allows White Ops to differentiate, with precision, between bot and human interaction in online advertising and publishing, enterprise networks, e-commerce transactions, financial systems and more, allowing clients to remove and prevent unwanted traffic and activity. By working with clients to cut off sources of bad traffic, White Ops makes bot and malware activity unprofitable and unsustainabl e for the cyber criminals who pursue it: an economic strategy that will eventually eradicate this type of cyber-crime. For more information, visit www.whiteops.com.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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