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Home » Award-Winning Director/Creative Director Anthony Furlong Joins Alkemy X

Award-Winning Director/Creative Director Anthony Furlong Joins Alkemy X

NEW YORK CITY—February 25, 2019— Alkemy X has signed Emmy Award-winning Director/Creative Director Anthony Furlong as his exclusive representative for advertising, branded content and related projects. Furlong is a multi-talented creative and storyteller who uses lavish imagery and clever post techniques to create unique and unconventional cinematic pieces. With roots in theater and computer programming, he brings expertise in live action direction, design and animation, which he has applied to work for such brands as Apple, Ikea, Samsung, Panasonic, Nokia, Ford and IBM.

Alkemy X Executive Producer Eve Ehrich, who has collaborated frequently with Furlong in the past, describes him as a visionary talent. “Anthony invests himself fully in his projects and uses his passion and incredibly diverse skills to deliver truly inspired work,” she says. “I am excited to bring him to Alkemy X and look forward to many fantastic projects ahead.”

Furlong is the founder and executive creative director of BasicNature.TV, a creative content, design and art studio. Through it, he recently produced a broadcast promotional campaign for NBC, serving as creative director, writer, director, editor and visual effects artist. He also produced content for analytics specialist Elesvier, the state of New Jersey and the charity My Social Canvas.

Furlong’s previous background includes posts as a director and creative director with Little Minx TV, 1stAveMachine and Shilo TV, and freelance work through Psyop, Method Studios and other shops. Earlier in his career, he served as a creative director and designer at Brand New School and Motion Theory.

“First and foremost, I’m a problem solver,” says Furlong of his approach. “I love using different mediums, styles and techniques to tell the best and most engaging story. I love doing VFX in-camera as much as possible to create real-world magic that inspires awe and wonder. As a former actor, I love bringing out the best in talent and encourage the entire team throughout the process.”

In describing his move to Alkemy X, Furlong cited its deep resources and talented staff. “My strengths as a creator lie in the perfect balance of powerful live action performance with elegantly designed special effects; I love creating the impossible both in and out of the camera,” he says. “For a long time, I’ve had my eye out for a studio with the capabilities necessary to help me with that vision. Not only does Alkemy X provide incredible visuals for major episodic content, but they fully support their roster of directors and have a great footing in the production arena. They have all the tools I need at my disposal.”

In terms of his goals at Alkemy X, Furlong says that he aims simply to “never stop creating, never stop experimenting, and always help others.”

“I’m not a director,” he adds. “I’m a creator. I’m a partner. I’m passionate about every aspect of creative problem-solving that goes into making content, so I dive deep into all of it. You’ll find me experimenting with 3D dynamics and particle systems, then drawing traditional cel animation, writing comedy scripts, shooting documentaries as a one-man crew, photographing overseas for non-profits. By not containing myself in a box I’m more open to discover new ideas for both current and future clients. Come to me with an impossible idea and I’ll find a way to make it a reality.”

About Alkemy X: 
Alkemy X produces commercials, branded content, network creative, integrated marketing, social/digital initiatives, long-form unscripted television and visual effects for feature films, episodic TV and commercials. Its Originals unit recently produced the unscripted special Drag Me Down the Aisle for TLC. Advertising and branded content clients include BMW, Pepsi, Panera, Lexus, Google and Samsung. Promo, integrated, and social clients include Nickelodeon, Syfy, AMC, TruTV and Food Network. The VFX team works on series including AMC’s Fear the Walking Dead,NBC’s Blindspot, HBO’s The Leftovers, Netflix’s Maniac and Amazon’s The Marvelous Mrs. Maisel. 

www.alkemy-x.com

Contact

Lis Loeffler

Marketing Assistant  

Alkemy x

212.533.9400

lloeffler@alkemy-x.com

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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