Growing Multi-City Agency Finds Growth By Offering Across-the-Board Skill Set for Branded and Episodic Content
With studios in New York, Philadelphia, Los Angeles and Amsterdam, Alkemy X’s growth shows it must be doing something right. Its mix of branded content development, special effects for features and television, integrated marketing and long-form unscripted television chops attracts a wide-range of top clients.
Adding young directors shows the company’s commitment to fresh viewpoints. Director Anthony Pellino has joined Alkemy X for exclusive representation for advertising and branded content. With credits including work for Nike, Reebok, Lexus and Uber, among others, Pellino has earned high marks for the raw, emotional power of his work and an innovative style of visual storytelling, especially for sports-related projects. His most recent effort is a spot for Peloton in which a trainer describes her passionate approach toward working with athletes.
“Anthony is a special talent; no one does what he does in quite the way he does it,” said Alkemy X director of production Jim Huie. “His sports imagery is authentic and exhilarating, and he makes brilliant use of lighting and camera movement to draw the viewer into each shot. He is a perfect fit for the creative team we are building. We are thrilled and energized for what’s to come.”
Pellino launched his directorial career in 2017 shortly after graduating from NYU’s Tisch School of the Arts. A few months later, he was included in Shoot Magazine’s prestigious New Directors Showcase for a series of outstanding projects, including a web video for Spalding. Centering on Portland Trailblazers star Damian Lillard, the piece looks past the stereotypical way professional athletes are portrayed in the media to reveal the immense effort and dedication that fuels their success. “My approach is to grab the viewer from the opening moment with exciting and invigorating images,” Pellino notes. “I believe it’s essential to latch onto people from the get-go.”
A more recent project is No Limitations, a public service announcement produced by Saatchi & Saatchi, New York, for the National Down Syndrome Society. It features moving portraits of individuals with Down Syndrome who have accomplished incredible feats, despite their disease. Pellino also directed the pilot episode for an at-home video series for Rumble Boxing, slated to debut next year.
Pellino describes his move to Alkemy X as an opportunity to broaden the scope of his agency and brand contacts and gain access to unique, high-value projects. “Alkemy X has a great reputation and reaches markets across the country,” he said. “I was also impressed with the passion that Jim Huie and VP of business development Eli Rotholz bring to their roles. It made the choice very easy.”
Clare O’Brien for Biz Development
In a separate announcement, Alkemy X that announced Clare O’Brien has joined the company as Vice President of Business Development. O’Brien comes to Alkemy to help forge new business relationships with like-minded companies seeking high impact content, nationally and internationally. O’Brien, who will be based out of Alkemy X’s New York studio, brings deep experience in sales, creative and production roles and a passion for building strong, long-lasting client relations with agencies, brands and media companies.
“Clare has a great pedigree and experience across all the services that Alkemy X provides: live action, design, visual effects, editorial and post,” said Alkemy X CEO Justin Wineburgh. “She brings a tremendous energy and enthusiasm and we know that she will be wildly successful here. We’ve had our eye on her for some time and there is no doubt that she is a rising star.”
Before joining Alkemy, Clare O’Brien served as Head of Sales with the production company Chimney. Prior to that, she held a sales role at Humble TV and led sales efforts at Postal TV and Sonic Union. Additionally, her background includes work as a live action and post producer at QuietMan. A native of Los Angeles, O’Brien graduated from Bard College and moved to New York City to pursue a career in graphic design. Somehow in leaving Hollywood, O’Brien was driven to join the entertainment world.
Discussing her move to Alkemy X, Clare O’Brien describes the company as one that looks to push boundaries in all facets of content production. “I’m excited by the diversity of talent and resources,” she said. “I was particularlyintrigued by Alkemy X’s ability to partner with creative teams to deliver high-end original content. They understand the need to adapt to the ways our industry is evolving. Having an incredible team able to take projects from concept through delivery– including live action, design, visual effects and post–gives Alkemy X the unique ability to synthesize the science and art that results in movie magic.”
In her new role, O’Brien hopes to connect creative teams and to develop solutions grounded in imagination and integrity. “I’ve been fortunate enough to build a career that focuses entirely on relationships. That’s what I’m passionate about–people. People who are curious and excited about the potential of their work. In life, it all comes down to time and relationships.” she observes. “Alkemy X gets it. They are a dynamic company made up of people looking to push the status quo; people who are driven to excel and solve problems.”
About Alkemy X:
Alkemy X produces branded content, network creative, integrated marketing, social/digital initiatives, long-form unscripted television and visual effects for feature films, episodic TV and commercials. Its Originals unit recently produced the unscripted special Drag Me Down the Aisle for TLC. Advertising and branded content clients include BMW, Pepsi, Panera, Lexus, Google and Samsung. Promo, integrated and social clients include Nickelodeon, Syfy, AMC, TruTV and Food Network. The VFX team works on series including AMC’s Fear the Walking Dead, NBC’s Blindspot, HBO’s The Leftovers, Netflix’s Maniac and Amazon’s The Marvelous Mrs. Maisel.