The Post New York Alliance (PNYA), the initial force behind the post credit, formed in December 2009. The idea, says Yana Collins Lehman, a PNYA executive board member and managing director at post accounting firm Trevanna Post, was to move away from a bundled production and post credit and let New York post facilities benefit from finishing films of every budget, no matter where they were shot. “From 2004 to 2010, New York had all its stakeholders working concertedly to put together the production credit,” says Lehman. “But post-production wasn’t getting any traction, so 14 facilities and other entities came together, including the Local 700 Editor’s Union. We paid dues, hired a lobbyist and went up to Albany to start lobbying…”
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About Dan Ochiva
New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.