ThinkBreatheLive created a remarkable halftime light spectacle this past Super Bowl. The Photo District-based company’s innovations included having attendees wear specially designed hats equipped with LED technology to create patterns in the stands…
SCAD Students and CINEMA 4D Help Fox Sports Create Animated Open For Super Bowl
In the old days, and I’m talking about the Renaissance here, art students served as apprentices in the studios of well-known artists — working on real-world projects such as public works and commissions. I’ve always thought that was a good idea so when I heard about college students tackling a real world creative challenge, namely […]
Verbatim Studios’ Conor Murphy Mixes MetLife Super Bowl Spots
Verbatim Studio senior mix Conor Murphy completed the final surround sound audio mixes for MetLife’s 2014 Super Bowl TV efforts, one of which was the final spot leading into the start of the big game. This year’s Super Bowl was held at MetLife Stadium in East Rutherford, New Jersey. Original music & branding powerhouse Elias Arts brought […]
CINEMA 4D Helps Framestore Create Sci-Fi Spots for GE’s Brilliant Machines Campaign
Here’s a look at how Framestore, the award-winning visual effects company with offices in Soho, has created three cool commercials for GE that take on some of the top blockbuster science fiction movie franchises of all time. I show how Framestore relies on Maxon’s CINEMA 4D to model, animate and render the commercial’s unique imagery…
The Napoleon Group Gives Breakfast Cereal the 3D Treatment for McCann Workgroup Job
The Napolean Group, around since 1985, must be doing something right: earlier this year the previz/postproduction studio moved into two new floors of the old Kate Spade offices in the Flatiron district. One new feature–a new mo cap system–hits the spot for anyone using previz. Napolean now uses a 12 camera Vicon Bonita system which makes mo cap fast to setup and easy-to-use, unlike earlier systems…
HOBO Creates Powerful Sonic Mood For Doc “Lee Harvey Oswald: 48 Hours to Live”
Midtown-located Hobo Audio continues with good work on the History channel with the audio sound scape for this documentary on Lee Harvey Oswald. Pulling off audio for dramatic re-creations like this demand a sure but careful hand so that the results aren’t pushed into parody…
Nice Shoes Delivers End-to-End Post Production For Jamaica Tourist Board
It’s a spot for the Jamaica Tourist Board, so you can’t help think at first “how could you make something like the beaches of Jamaica look bad?” But Nice Shoes does handle the color work on the “Get All Right” spot to deliver a coherent feel to all the diverse shots such ads summon forth. Subtle work actually if you take a close look…
WiT Media & Wander Develop Commercial For The American Museum of Natural History
NoMad-based WiT Media offers an interesting mix of talents with “a passion for arts, culture, and education advertising/marketing.” Crain’s New York named them a Top Entrepreneur of 2012. Check out their Culturadar site which scans the web for “the best cultural events and deals.”
CHRLX Beauty Member Charlie Wan Directs ‘Lean On Me’
CHRLX (which was originally known as Charlex) has a division devoted to clothes, perfumes and the rest of the fashion industry. Known naturally enough as CHRLX Beauty, the house specializes in one of New York’s assets – a strong national and international fashion industry. Here director Charlie Wan takes a fresh, stylized look at the ever real tension between a woman and a man…
Technicolor – PostWorks New York Notches Five Films Screening at Toronto Fest
It’s no news that Technicolor – PostWorks, New York has done well by indie productions in New York. Now it’s good news to hear that the facility provided post services for five films that screenws at t this month’s Toronto International Film Festival. Films screened included the latest from John Turturro and Alex Gibney…