For the second year in a row, Samsung selected Ruben Latre of Hostage Films to direct and shoot the media campaign dedicated to its international social responsibility service. Latre travelled to Istanbul, Turkey to film The Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families. This spot centers […]
Director Nathan Catucci Helms Spec Spot “Where Pickles Come From”
Director Nathan Catucci recently wrote and helmed a Vlasic Pickles spec spot with a funny twist called “Where Pickles Come From.” The spot opens with young woman eating a Vlasic pickle as she walks down the hallway and into the kitchen. To her shock she finds the Vlasic stork rooting in her fridge as he […]
Hostage Films’ Ruben Latre Helms Verizon “Potential of Us” Campaign
Verizon’s “Potential of Us” social media campaign challenges communities to reach their full potential, with the help of Verizon products and services. Ruben Latre of Hostage Films was tapped to direct and photograph the commercial and print assets for the campaign, which features Keke Palmer and Morris Chestnut engaging communities with challenges that connect people […]
The Napoleon Group Scores With a Cinematic For Super Bowl XLVIII Ad
The Napoleon Group, the leading previz, commercial test and digital content company, returned to the Super Bowl in 2014 with a cinematic for a Labatt Blue commercial that aired during Super Bowl XLVIII. The cinematic was commissioned by New York agency Ammirati, which provided the creative. Ammirati’s goal was to “completely rebrand ‘the world’s best-selling […]
Xenon, DeVito/Verdi and Fallon Health Put the Care Back in Healthcare
Commercial production company Xenon has created a quartet of :30 spots – “Coach,” “There is No Place Like Home,” “A Plan You Can Swear By” and “What’s Your Plan” – developed through agency DeVito/Verdi (New York, NY) for Fallon Health (Worcester, MA). “Coach” and “There is No Place Like Home” debuted regionally in the Springfield […]
Just Add Water Develops, Directs, Finishes PSA for St. Mary’s Healthcare System Campaign
St. Mary’s Healthcare System for Children looked to NYC post-production and creative facility Just Add Water, Inc. to help raise awareness for their commitment to improving the health and quality of life for children and families with special needs. Together, they developed a PSA featuring actor, musician and TV personality Nick Cannon as part of St. Mary’s […]
ThinkBreatheLive Transforms Super Bowl Crowd Into Panoramic Concert Screen for Halftime Show
ThinkBreatheLive created a remarkable halftime light spectacle this past Super Bowl. The Photo District-based company’s innovations included having attendees wear specially designed hats equipped with LED technology to create patterns in the stands…
SCAD Students and CINEMA 4D Help Fox Sports Create Animated Open For Super Bowl
In the old days, and I’m talking about the Renaissance here, art students served as apprentices in the studios of well-known artists — working on real-world projects such as public works and commissions. I’ve always thought that was a good idea so when I heard about college students tackling a real world creative challenge, namely […]
Verbatim Studios’ Conor Murphy Mixes MetLife Super Bowl Spots
Verbatim Studio senior mix Conor Murphy completed the final surround sound audio mixes for MetLife’s 2014 Super Bowl TV efforts, one of which was the final spot leading into the start of the big game. This year’s Super Bowl was held at MetLife Stadium in East Rutherford, New Jersey. Original music & branding powerhouse Elias Arts brought […]
CINEMA 4D Helps Framestore Create Sci-Fi Spots for GE’s Brilliant Machines Campaign
Here’s a look at how Framestore, the award-winning visual effects company with offices in Soho, has created three cool commercials for GE that take on some of the top blockbuster science fiction movie franchises of all time. I show how Framestore relies on Maxon’s CINEMA 4D to model, animate and render the commercial’s unique imagery…