Framestore is serious about VR.
Its New York office has moved Christine Cattano into position as the executive producer of its Virtual Reality Studio. Cattano moves up from her previous position of producer at the London-based company.
Cattano will still work side-by-side with department founder and executive creative director Mike Woods. She previously worked as senior producer at marketing agency Campfire. There she handled campaigns for brands such as National Geographic Channel, HBO and Harley Davidson.
Framestore has also brought on Collin Walters and Ron Fosner as recruiters within the rapidly expanding VR studio.
This announcement isn’t about just another company jumping onto the VR wagon; Framestore has been carrying a torch for VR from the beginning in the guise of Mike McGee, co-founder and creative director of the company. He must be pretty well grounded in the topic if he was asked to write this article for The Guardian, explaining just why VR will be such a win for ads and brands.
Framestore describes its VR Studio as a “fully immersive, headset agnostic, interactive and experiential content studio.” VR still hasn’t hit the mainstream – though you can imagine that Oculus Rift’s owner Facebook plans to change that. Framestore already creates interactive, 360 degree experiences for some of the biggest brands and IP in the world, says the company in a statement. Head over to Framestorevr.com to find out more.
