Native Pictures, the Los Angeles-based boutique production service company, has opened a new Crosby Street office in New York.
Rob Cohen and Gary McKendry have come on board as directors. Meanwhile, the company hired Chris Messiter, appointing him as Partner/Executive Producer to manage the office. Messiter will work directly with Native’s Founding Partner/EP Tomer DeVito and Partner/EP Susan Rued Anderson, who will remain in the West Hollywood headquarters.
Messiter has a production background, with stints at houses including MJZ, Tool and Hungry Man.
Rob Cohen, an EMMY-winning, DGA- and Academy Award-nominated director, has directed feature 24 films, among them the first in “The Fast and The Furious” franchise. Meanwhile “The Boy Next Door,” his most recent feature, is currently in theaters. Recent spots include clients Mercedes, Coca-Cola and Verizon FIOS.
Gary McKendry, a former advertising art director, has directed commercials for clients including Ikea, Porsche and Heineken. He also directed the Academy Award-nominated short film Everything in This Country Must. McKendry recently completed his first project for Native; it’s for delightful.com, the new dating site featuring Steve Harvey.
Founding partner and executive producer, Tomer DeVito noted each new director’s strengths, including Cohen’s deep filmmaking experience and McKendry’s hybrid talent of film director and advertising creative.
These are directors who exemplify the “Native mindset” said DeVito, who will “roll up their sleeves, stand alongside you and make smart decisions.”
Native continues to expand in other ways. Partnering with film producer Michael Costigan, the company has expanded to form COTA, a film division composed of noted commercial and feature directors. COTA has a first-look deal with Sony, and offers clients access to film and TV directorial talent and directors opportunities across film, television and advertising, according to a Native Pictures press release.