The Council of Fashion Designers of America film series is as bold, original and strikingly beautiful as the icons and designs they showcase. Directed by Jun Diaz, produced by Tiger and Dragon Films, and edited by Cut+Run's Akiko Iwakawa and Adam Bazadona, the series was commissioned by the CFDA for its annual awards celebration. The CFDA Fashion Awards celebrates and recognizes outstanding contributions made to American fashion by individuals in all areas of the industry and related arts. This year's honorees included Vera Wang, Riccardo Tisci, Tim Blanks, and Colleen Atwood.
The films – eight in all – are connected via the through line of place: a dramatic Mansion on the Hudson from which the individual stories unfold. In each, the fashion takes the form of character, living as part of the narrative framework in each of the episodes. In previous years CFDA Fashion Awards producer and Tiger and Dragon EP/Creative Director Nian Fish, commissioned individual directors for the films. For 2013, Fish envisioned the project in an episodic structure and tapped director Jun Diaz to bring the unique concept and filmic approach to life.
"With almost no time to prepare for a job this big, I was fortunate to lock in cinematographer Andrij Parekh, production designer Tony Gasparro, the visual magic of the Mill and Absolute Post, music producers Randall Postaer and Sara Matarazzo, and one of my favorite editors in the business Cut+Run's Akiko Iwakawa," explains director Jun Diaz. "Akiko's command of the visual language and rhythm for dialogue was a superb fit to the footage. She brought in Adam Bazadona as an additional editor, who was a great addition to the team. As a partner to the process, Cut+ Run couldn't have been more invested in seeing that the project was a success."
For Akiko Iwakawa, the films provided a unique opportunity to contribute to a longform campaign that would reunite her with friend Jun Diaz. "Jun is an amazing director who has extremely sharp vision for story-telling, as such, is very collaborative and supportive. I loved the notion of honoring fashion through these magnificent and playful episodes that together became a bigger journey. Blessed with strong support from Jun and the production team, this was a rare opportunity for both Adam & me to bring a beautiful concept to life."
Credits
Client: CFDA
Production Company: Tiger and Dragon Films
EP/Creative Director: Nian Fish
Director: Jun Diaz
Editorial Company: Cut+Run
Editors: Akiko Iwakawa and Adam Bazadona
EP: Rana Martin
For more information on Cut+Run please visit www.cutandrun.com or connect via Facebook.
–SHOOT Publicity Wire
