Cutting Room, NY editor Brian Sanford teams up with Light of Day Productions director Charles Nordeen to engage a fresh batch of celebrities urging kids to get active with dancing in the 2:27 music video “Move Your Body 2013” for Michelle Obama’s Let’s Move Campaign. The web video features singer Carly Rae Jepsen, UK hit boy band The Wanted, “American Idol” winner Jessica Sanchez, Eve, Bella Thorne, Blake Michael, Coco Jones, Jacob Latimore, Mindless Behavior, Perez Hilton and Madison Beer delivering an expert “flash workout” guide to Beyonce’s “Move Your Body.” The video features the celebrities demonstrating the workout with the crafty aid of colorfully animated notebook-style instructions.
The PSA video was produced by WAT-AAH! Foundation, an organization founded by “functional” bottled water company WAT-AAH!. The video was created to kickoff the nationwide “Move Your Body” dance that took place on Wednesday, May 1st, 2013. 600 schools across the nation took part in simultaneously doing the choreography of the “flash workout” with appearances by some of the video’s celebrities at select events in New York City and Los Angeles. You can find out more about the nationwide initiative on their Facebook page and can share your experiences via Twitter hashtag #MYB13.
Credits
Client: WAT-AAH!
Founder/CEO: Rose Cameron
Producer: Christine Widga
Title: “Move Your Body 2013” 2:27
Production Company: Light of Day Productions, NY
Director: Charles Nordeen
Executive Producer: Garrett Fennelly
Producer: Allison Carter
Producer: Brad Payne
Editorial: Cutting Room, NY
Editor: Brian Sanford
Managing Partner: Susan Wilis
Executive Producer: Melissa Lubin
Sound Mixing: Walter Bianco
Visual Effects: Light of Day
Managing Director: Amy Taylor
Creative Director: Colin Stackpole
Motion Graphics: Light of Day
Finishing: Meggen Burdick
Color Grade: Ted Chin
About CUTTING ROOM
Cutting Room, New York, is an artist-owned and operated editorial and post-production powerhouse, led by Managing Partner Susan Willis, EP Melissa Lubin, and Partners/Editors Chuck Willis and Mike Douglas. Extreme attention to every detail of the post process is the working credo at this full-service shop, along with uncompromising effort to deliver highly personalized, unique client experiences. Cutting Room’s talent, location, infrastructure, and approach have generated a multitude of awards for their work; the shop has lent its expertise to nearly every major brand.
Cutting Room proudly apprentices a large team of skilled assistants, who support the company with unwavering dedication. Helping to maintain a family-like creative environment, their editors’ passion and mastery of the craft are happily passed on to these young men and women.
Cutting Room handles projects across all formats including broadcast, features, documentaries, virals and webisodes as well as VFX, sound design, and online services. Both ideas and careers come here to grow. www.cuttingroom.tv
–SHOOT Publicity Wire Press Release
