GENERATION IRON, which follows the world's leading bodybuilders as they train and compete for the coveted Mr. Olympia title, will be released in theaters nationwide by Vladar Company and America Media Inc on September 20, 2013. The film gives front row access to the lives of the top 7 bodybuilders in the sport, including Phil Heath, Kai Greene, Branch Warren and Dennis Wolf. Mickey Rourke narrates the film, with appearances by Arnold Schwarzenegger, Lou Ferrigno and Jay Cutler. The film will open in New York, Los Angeles and additional markets nationwide.
Directed and Written by Vlad Yudin, GENERATION IRON is produced by Yudin and Edwin Mejia. Jerome Gary, producer of the cult classic PUMPING IRON, which helped make Arnold Schwarzenegger a household name, was also tapped to executive produce. GENERATION IRON provides insight into the professional sport of bodybuilding today and follows these men as they compete on the International stage. Yudin followed seven current athletes from around the world, including New York, Los Angeles, Japan, and Germany.
"We are thrilled to be releasing the first major film focused on bodybuilding since PUMPING IRON in 1977," said director Vlad Yudin. "Working with this incredible team, including PUMPING IRON producer Jerome Gary, to tell the story of these seven athletes from all over the world has been incredible. The bodybuilding sport is very misunderstood and has so many stereotypes associated with it. I really wanted to focus on the lives of these athletes and explore what motivates and inspires them both in this unique world and in their everyday lives."
About VLADAR COMPANY
The Vladar Company is a media and entertainment company, led by Vlad Yudin and Edwin Mejia. Since its inception in 2008, the company has catered to the market's growing need for entertainment content across multiple platforms. The company focuses on developing, financing and packaging a library of intellectual properties with its producing partners at leading Hollywood production studios. The company is becoming a leading producer of many genres and multiple mediums in domestic and international markets.
Over the past three years, the company has produced multiple feature films and plans to produce a minimum of six feature film projects over a five-year period. The company's mission is to focus on character-driven stories that inspire and entertain mainstream audiences. Its sales and operations will expand nationally and internationally.
About AMERICAN MEDIA INC
American Media, Inc. (AMI) owns and operates the leading celebrity and health & fitness media brands in the country. Our magazines have a combined total circulation of 7.2+ million and reach more than 60 million men and women each month. Our digital properties reach a total of 24+ million unique visitors and 183+ million page views monthly.
AMI pioneered both the celebrity and health & fitness categories. During the 1960s, the National Enquirer was the first magazine to begin publishing celebrity news and gossip on a weekly basis. Weider Publications (acquired by AMI in 2003) launched the very first health & fitness magazine, Your Physique, in 1940.
Today, AMI's celebrity titles have the #1 market share in total newsstand circulation in the celebrity category and are the fastest growing brands online. Our health and fitness titles command the #1 market share of national magazine ad pages in their competitive set.
–SHOOT Publicity Wire
