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Home » Duarte Writes A Story About A Little Chair…

Duarte Writes A Story About A Little Chair…

A new branded content piece follows a little chair from a small town traveling to the big city in hopes of saving its ailing mother. 

Duarte wrote the live-action spot with his co-writer Drew Grubich to include themes based on the brand's core elements (Midwest Values, Can-do Attitude, Restless Spirit, Product Excellence.) They were able to use the product's key features as organic plot points as our hero works with an artist (Design), a fighter (Strength) and a nurturer (Comfort.) The story takes place in an odd world where a chair has a human mother and kittens hatch from eggs, but it is executed in an emotionally grounded style.

The spot was shot on a Sony F3 and on a set of Cooke S4i lenses by DP Oscar Rivera. Shooting took place over 5 days in New York, Tucson and Flagstaff.

Credits 

Director/co-Writer: Nickolas Duarte 

Production Company: Crown Chimp Productions

 

Voice Over: Jason Huggins 

Ma: Lawannah Curry 

The Artist: Christopher Koval 

The Fighter: Fred Lux 

The Nurturer: To-Ree-Nee Wolf 

Dr. Mister Doctorson: Jay Kyle Petersen 

Nurse: Antonella Cassia 

Massage Couple: Lauren Nichols, Drew Grubich

 

Producer: Margoth Barrera 

Director of Photography: Oscar Rivera 

Editor: Matthew King 

Co-Writer: Drew Grubich 

Music: Adgio Hutchings 

1st AC: Charity Bidegain 

Production Design: Jessica Van Ravenswaay 

Make Up: Sonia Campbell 

Colorist: Luke Padgett 

Storyboard Artist: Ridge Young 

Production Design Asst: Gianni Scarpino 

Production Assistant: Keith Wagner

 

Special Thanks: 

Chezale Rodriguez 

David Horn 

Mike Marsh 

Monica Coulter 

Cliff The Lowpriest 

John Sears 

Grace Baumgartner 

Adam Ray 

Love Smack Studio 

The Adobe Guest House 

A Day 'N Nite Salon & Spa 

Rise Combat Sports 

 

About Nickolas

Nickolas' commercial work has earned him a National ADDY, 2 Silver Tellys, an ADC Young Gun finalist mention and a Museum of Modern Art nomination. His short and experimental films have been recognized consistently on the national and international levels. He has directed content for Adidas, the NBA, BMWDesignWorksUSA and the University of Arizona. He runs Crown Chimp Productions out of Arizona. Nickolas is represented by Rated Content out of NYC for national/international commercial projects. 

—SHOOT Publicity Wire

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

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