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Home » Free Version of Interlude Video App Helps in Making Plunge into Interactive Video

Free Version of Interlude Video App Helps in Making Plunge into Interactive Video

Creating interactive video wasn’t easy in the beginning.  I can remember a time over a decade ago when companies like Avid Technology created some of the first interactive hotspot capable plug-ins for its NLE. Great stuff, but you had to be competent with the whole program to make it work. Later, companies such as wireWAX  continued that approach to creating taggable video hotspots. 

Treehouses nodal layout will be familiar to Nuke and Maya users.

There are other ways of creating interactive video experiences. Now Interlude, with offices in New York, Palo Alto, and Tel Aviv, is offering a free version of its online Treehouse technology, which allows anyone to create an unlimited number of videos offering an unlimited number of views.  

You’ll have have 3rd party advertising also on the page in this basic version, but that of course that pays for the offering. If you really get into it, you might want to plunk down $149 per month to get the ad free version. (If you make a commitment for a one-year plan, the price drops to $99 per month.) You can check out Treehouse here (you’ll be asked to create an account first).

Here’s Interlude’s press release – 

Interlude, the leading digital media company that designs, develops and markets interactive video technology, today announced it has opened up new creative possibilities for all creators, from brands to media and entertainment companies to professional filmmakers to educators to consumers. All of Interlude’s users now have access to unlimited free use of its web-based self-serve interactive video authoring suite,Treehouse, for both commercial and personal use.

“Our goal at Interlude is to help as many people as possible create amazing interactive experiences, whether that be for a school project or a professional production”

The new offering includes a free, ad-supported plan. It also includes subscription-based options for creators who prefer an ad-free viewing experience.

“Our goal at Interlude is to help as many people as possible create amazing interactive experiences, whether that be for a school project or a professional production,” said Yoni Bloch, co-founder and CEO of Interlude. “We started this company because we were looking to tell new types of stories, and there wasn’t an interactive video solution that met our vision. By making interactive video available to all users free of cost, this new offering sets the stage for interactive video to explode, following the pattern we’ve seen in blogging and social media.”

To meet the needs of its broad user base, Interlude has introduced four different plans: Core, Plus, Premium and Enterprise. Across the four plans, users can create an unlimited number of video projects with a growing array of advanced features that include viewer insights, outbound content linking, customized branding and hosting options.

Features within each tier include the following:

  • Core: Treehouse is available to anyone at no cost. Users can create an unlimited number of videos with an unlimited number of views for each video. Videos created within this plan are ad-supported and can be seen on desktops, tablets and mobile phones.
  • Plus: This plan removes third-party advertising from the content and includes advanced viewer insights. The plan is available for $149/month or $99/month with a year commitment. It also includes 10,000 views per month across all videos.
  • Premium: This plan allows creators to add custom branding to the video player’s loading screen and allows for 50,000 views per month. This plan is available for $499/month or $349/month with a year commitment.
  • Enterprise: For customers that desire a custom platform solution, Interlude provides an Enterprise offering. Tailored to the customer’s needs, these plans include benefits such as multiple-user access, customized insights and back-end integration, personalized training and a dedicated account management team.

“Creativity flourishes when people are given simple, accessible avenues for production,” said Bloch. “With our new offering, we are making video creation easier for all users so they can experiment with making interactive videos and better communicate with an audience that is increasingly consuming content through interactive devices. We’ve already seen tremendous success with our users and we look forward to seeing the creative expression of our community develop even further by broadening our reach.”

Numerous brands and artists have already utilized Treehouse. This year the Tribeca Film Festival incorporated Treehouse for its first interactive film category; Lincoln Motors teamed up with musician Aloe Blacc and Interlude to create an interactive branded music experience; and acclaimed film directors DANIELS used Treehouse to create two unique interactive films.

About Interlude

Interlude (www.interlude.fm) is a digital media company that designs, develops and markets technologies and platforms to enable interactive video creation and distribution across multiple markets and devices. Interlude’s self-serve authoring suite, Treehouse, enables all video creators – from enthusiasts to musicians to cinematographers to leading brands – to create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.

 

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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