If you’ve been involved in the film and video business over the past few decades, you know how important it’s been to keep up to date with ever-increasing technical changes. Earlier on – say the late 1980s and into the 1990s – you could watch as engineers struggled to make high definition video work along with hardware makers and software developers. Keeping a lid on things – a transition from analog to digital video technology was also underway.
That slow turn from one major technology to another turned out to be good for creatives. There was time enough to understand the new technology, test it out, and incorporate it into their work.
Today, however, the technical changes sweeping through the industry wait for no one.
Over the past decade, the production and post industries have contested with 2K, 3-D, UHD, 4K, 6K – and even 8K from an ever-eager NHK – VR, Dolby Atmos and more.
True, some of the touted technology, such as 3-D for home viewers, never left the starting gate.
But on July 16th at SVA’s 333 West 23rd Street theater, you’ll have a great chance to hear from Alex Forsythe, lead technologist from the Academy of Motion Picture Arts and Sciences, in town to talk about one new technology that really, truly will change creatives’ toolkit forever – ACES color management. In one guise, ACES (Academy Color Encoding System) addresses the grunt work needed to craft the first coherent interchange standard for color management throughout the lifetime of motion pictures, television, commercials and other forms of pro content.
ACES – a free and open source standard – has taken over 10 years of research, testing and field trials to reach this point, Version 1.0, so you know this is more than just another tech twist.
Making sure images stay the way they were created is important, of course for the creatives and businesses alike. But for many – whether director or DP through to editorial and VFX – ACES will be most exciting because it helps deliver a huge new color palette to the paintbox, one that marries HDR (high dynamic range) imaging with the latest display technologies such as OLED as well as a new generation of theatrical laser projection to deliver a world of color far beyond what we have ever seen.
This will be a rare opportunity to hear someone from the very heart of the Hollywood establishment discuss about just how ACES will affect our industry. Invited by the Post NY Alliance and Visual Effects Society New York, the Academy’s Alex Forsythe has agreed to present this one session only at SVA’s 23rd Street theater on Thursday, July 16th at 7pm.
If you are a PNYA and/or a VES member, the talk is free to attend. For all else, it’s $10. But this will fill up fast, so you must RSVP as soon as you can to email@example.com.