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Home » HOBO Mixes Two VR Projects For Samsung, New Google Maps Social Media Ads

HOBO Mixes Two VR Projects For Samsung, New Google Maps Social Media Ads

NEW YORK, NY – HOBO, the award-winning creative audio post/sound design studio continues to impress with a recent spate of work that includes an online ad campaign for Google Maps via agency Anomaly, New York; and two VR films for Samsung that both received Vimeo’s highly-coveted “Staff Picks” designation. To date, the videos have been viewed over a 100,000 times on the video sharing service.

“The goal of HOBO is to provide solutions for clients that exceed their expectations,” Howard Bowler, HOBO President, says. “By pushing the creative possibilities in audio post production, HOBO is able to offer fresh ideas for our clients – from mixing for social media with Google Maps, to ultra high end immersive VR with Samsung, this is where inspiration meets execution and it is all done with client satisfaction at the core of every decision.”

Click here to view The Anatomy of Ski w/ Bode Miller

Anatomy Of VR Audio:
Working in collaboration with VR production company Hidden Content, HOBO created the audio mix for “Anatomy of Surf,” featuring pro surfer Ian Walsh, and “Anatomy of Ski” with Olympic gold medalist Bode Miller – two highly immersive VR experiences that bring users the excitement of surfing a killer wave or skiing down hill at 70mph all in a virtual environment.
 
HOBO engineer Diego Jimenez created 2 distinct mixes: one in traditional stereo for a Samsung exhibit in the New York in which users would strap into an actual pair of skis or surfboard to add the one-of-a-kind experience and for Vimeo; and a second “360 Spatial Audio” or “object-based” mix for Facebook, incorporating emerging VR audio technology designed to heighten the VR experience exponentially.
 
“What is unique about spatial mixing is that the audio changes as you move your head, so if you turn your head to left the audio perspective will change in relation to your movement, just like it does in real life,” Jimenez says. ”Spatial audio makes you feel like you are there – it takes the VR experience to a whole other level.”

Click here to view The Anatomy of Surf w/ Ian Walsh

In addition to Jimenez’s work on the both the stereo and spatial audio mixes, HOBO’s Oscar Convers and Stephen Davies composed original music designed to integrate with the immersive sound for “Anatomy of Surf” and “Anatomy of Sky” respectively.

Ant Gentile, Creative Director at Hidden Content, a company that specializes in creating and producing an array of innovative VR experiences, from documentaries to narrative fiction, explains that audio is essential for the full immersive VR experience, even if it is an aspect that is often overlooked by VR users.

“Audio is extremely important to the VR experience even though it’s sometimes taken for granted by viewers because the visuals are right in front of them,” Gentile says. “I applaud HOBO’s decision to be an early investor in this technology. It’s not always easy being an early adopter in a new technology, but HOBO is clearly up to the challenge. A few years from now we’re going to look back at how we did 360 VR audio mixes the same way editors look at how they used cut film.”

Mixing For Social:
The new social media campaign for Google Maps, created by agency Anomaly, highlights Google Maps “list” feature, which helps users find specific restaurants in their area, such as the best pizza in New York City or the best ice cream in Denver.

Once again Jimenez led the HOBO creative team on the project, which focused on editing and mixing the licensed music track for use primarily on visually driven social media channels like Instagram and Snapchat.

“These spots are very quick, less than fifteen seconds, so it was important to find the perfect musical moment and time it to fit perfectly into this short time-frame. I gave them several music options and they wounded up going with the most ambitious mix option I gave them. Anomaly Senior Producer Jessica Ransom has us work on fun, ambitious projects and these spots for Google Maps are no exception.”

About HOBO Audio:
HOBO is an audio post production company dedicated to creating an exceptional listening experience. With a growing staff and client list, HOBO has earned the trust of some of the most iconic brands and companies in the world. Make yourself at HOBO.

Web Resources:
Click here to watch “Anatomy of Surf”:
Stereo mix: https://vimeo.com/246001846
360 VR mix: https://www.facebook.com/HoboAudio/videos/850506225156603/

Click here to watch “Anatomy of Ski”:
Stereo Mix: https://vimeo.com/254704848
360 VR Mix: https://www.facebook.com/HoboAudio/videos/554913201631847/

Click here to watch the new Google Maps ads:
https://vimeo.com/294442933

Click here for more info about HOBO:
http://www.hoboaudio.com/

Creative Credits:

Client: Samsung
Project: “Anatomy of Surf” and “Anatomy of Ski”
 
Production: Hidden Content, New York
Creative Director: Ant Gentile
Director: Adam Donald
Producer: Kim Parker
 
Production: 451 Media, New York
Executive Producer: Jessica Gentile
Editor: Ryan Farley
Editor: Steve Lucin
 
Production: Freeride Entertainment, New York
Executive Producer: Derek Westerlund
Producer: Shin Campos
Production Manager: Cory Horton
DP: Greg Wilson
Key Grip: Brandon Taylor
1st AC: Real Sprague
Camera: Hunter Herrick
Camera Tech: Alan Bucaria
Post Supervisor: Gil Gavish
VR Camera: Anthony Vitale
VR Camera: Aaron Whitley
 
Music/Sound Design/Audio Post: HOBO, New York
Engineer: Diego Jimenez
Music: Stephen Davies (“Anatomy of Ski”), Oscar Conyers (“Anatomy of Surf”)
Producers: Mary Valentino and Jon Mackey

—

Client: Google
Project: “Introducing Google Maps” (2 x:15)

Agency: Anomaly, New York
Senior Producer: Jessica L. Ransom
 
Production Company: Unreasonable Studios, New York
DP: Dave Herron
Line Producer: Carolina Brandão
PM: Tori Davis
HMU: Nicole Cerro
Editor/Animator: Bert Moss

Audio Post: HOBO, New York
Engineer: Diego Jimenez

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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