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Home » IBM’s “A Boy and His Atom” Earns AICP Most Next Honor

IBM’s “A Boy and His Atom” Earns AICP Most Next Honor

IBM’s “A Boy and His Atom” won the Most Next Award, which best exemplifies from among the 2014 AICP Next Award winners the most innovative and forward thinking work of the year. The honor is recognized with a $5,000 grant, drawn from the AICP Foundation, to an educational organization selected by the recipient. The Most Next winner as well as honorees in eight Next categories were revealed and celebrated during the AICP Next Awards this evening at The NYU Skirball Center in New York City.

Directed by Nico Casavecchia of 1st Ave Machine for Ogilvy New York, “A Boy and His Atom” was also honored in the Next Web/Viral Film category.

The AICP Next Awards is one of the tent pole events of AICP Week–which also includes the AICP Directors Lectures Series at MoMA, and the premiere of the AICP Show: The Art & Technique of the American Commercial. Gerry Graf, founder/chief creative officer of Barton F. Graf 9000, served as this year’s AICP Next Awards Judging Chair. This year’s winners–along with all AICP Next Awards winners–will be available for viewing at the newly redesigned www.aicpawards.com.  Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

Graf served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the two winning Integrated Campaigns–350 Action’s “Climate Name Change” out of Barton F. Graf 9000 and Volvo Trucks’ “360 Chase & Live Test Series” via Forsman & Bodenfors–were presented as case studies.

In addition to earning Next Integrated Campaign distinction, “Climate Name Change” was honored in the Next Viral/Web Film and Next Cause Marketing categories. And Volvo Trucks’ “The Epic Split” registered in the Next Viral/Web Film category.

The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. The Jury Presidents were: Rob Reilly, McCann (Integrated Campaign); Mark Waites, Mother (Experiential); Colleen DeCourcy, Wieden+Kennedy (Social); Jaime Robinson, Pereria & O’Dell (Product Integration); Chloe Gottlieb, R/GA (Website/Microsite); Jeff Benjamin, JWT (Mobile); Tiffany Rolfe, co:collective (Cause Marketing); and Jeff Kling, Fallon (Viral/Web Film).  Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the Next Awards premiere.

Here’s a full rundown of AICP Next Award honorees:

NEXT INTEGRATED CAMPAIGN
Volvo Trucks “Live Test Series Integrated Campaign”
Production/Development Company: The Chase 360°: B-Reel
Advertising Agency: Forsman & Bodenfors
Agency Producers: Niklas Lindström, Peter Gaudiano, Alexander Blidner
Agency Copywriters: Martin Ringqvist, Björn Engström, Simon Coe
Agency Art Directors: Anders Eklind, Sophia Lindholm

350 Action “Climate Name Change”
Production/Development Companies: Furlined, Big Sky Edit, Barton F. Graf 9000
Advertising Agency: Barton F. Graf 9000
Chief Creative Officer: Gerry Graf
Executive Creative Directors: Brandon Mugar, Eric Kallman
Agency Creative Director/Copywriter: Dave Canning
Agency Creative Director/Art Director: Dan Treiche
Agency Creative Director/Head of Integrated Production: Carey Head
Director of Creative Technology: Jonathan Vingiano

NEXT EXPERIENTIAL
Heineken “Departure Roulette”
Production/Development Company: Legs Media
Advertising Agency: Wieden+Kennedy New York
Director: Dan Levin
Executive Creative Directors: Scott Vitrone, Ian Reichenthal, Mark Bernath, Eric Quennoy
Agency Creative Directors: Erik Norin, Eric Steele
Social Team: Mike Vitiello, Jessica Abercrombie
Agency Copywriter: Will Binder
Agency Art Director: Jared White
Agency Producers: Nick Setounski, Victoria Krueger, Lora Schulson, Brandon Kaplan

Tourism Victoria “Remote Control Tourist”
Production/Development Companies: Tool, Exit Films
Director: Jason Zada
Executive Producers: Dustin Callif, Oliver Fuselier, Corey Esse
Advertising Agency: Clemenger BBDO Melbourne
Agency Executive Producer: Sonia Von Bibra
Lead Developer: Jason Nickel
Social Media Team: Clemenger BBDO Melbourne

Coca-Cola “Small World Machines”
Production/Development Companies: Highlight Films, The Super Group
Advertising Agency: Leo Burnett Sydney/Chicago
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Andy DiLallo
Agency Copywriter: Iggy Rodriguez
Agency Art Director: Justin Carew

NEXT SOCIAL
Lowe’s “Vine Fix in Six Campaign”
Production/Development: BBDO New York
Advertising Agency: BBDO New York
Director: Meagan Cignoli
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly, Wil Boudreau
Creative Director: Dominick Baccollo
Agency Copywriter: Roberto Danino
Agency Art Directors: Dominick Baccollo, Danny Adrain
Director of Integrated Production: David Rolfe
Interactive Producers: Theresa Reyes, Daniel Murphy
Assistant Producer: Michael Gentile

Heineken “Crack The US Open”
Production/Development Company: Lovely Giant
Photographer: Art Streiber
Advertising Agency: Wieden+Kennedy New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Agency Creative Directors: Erik Norin, Eric Steele
Agency Creatives: Carl Jannerfeldt, Mathieu Zarbatany, Jessica Abercrombie, Mike Vitiello

TNT “Mob City Twitter Script”
Production/Development: Deutsch New York
Advertising Agency: Deutsch New York
Chief Creative Officers: Kerry Keenan, Greg DiNoto
Executive Creative Director: Matt McKay
Creative Director: Jin Park
Director of Creative Technology: Rey Peralta
Interactive Design Director: Aliza Adam
Associate Creative Director: Sasha Blejec
Lead Experience Architect: Dan Machlin

NEXT PRODUCT INTEGRATION
Hyundai “The Walking Dead Chop Shop App”
Production/Development Companies: Bossa, Biscuit Filmworks
Advertising Agency: INNOCEAN USA
Contributing Companies: Initiative+, Big Block, Future US, Inc, Skybound Entertainment 
Executive Creative Director: Greg Braun
Creative Directors: Barney Goldberg, Scott Muckenthaler, Tom Pettus
Agency Copywriters: Brian Chin, Jeb Quaid
Agency Art Directors: Derek Azoo, Charles Gerstner, Arnie Presiado
Agency Producers: Jamil Bardowell, Brandon Boerner, Ashley Hadzopoulos, Kristen Miller, Matt Pollock, Michelle South
Technology: Nate Manchester, Derek Dintzner

Skype “Born Friends Family Portrait”
Production/Development Companies: Station Film, Umlaut Films, One Union Recording
Advertising Agency: Pereira & O’Dell
Agency Producer: Jeff Ferro
Director of Photography: John Clang
Agency Copywriter: Katie Brinkworth
Agency Art Director: Tim Delger

Century 21 “Breaking Bad”
Advertising Agency: Mullen
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Group Creative Director: Tim Cawley
Agency Copywriter: Larry Fahey
Agency Art Director: Tom Francesconi

NEXT WEBSITE/MICROSITE
Electronic Arts “Life Size Messi”
Production/Development Companies: Resn, Assembly
Advertising Agency: Wieden+Kennedy Amsterdam
Creative Directors: Mark Bernath, Eric Quennoy, Mike Farr, Pierre Janneau
Director of Interactive Production: Andrew Allen
Interactive Producer: Arnaud Ronquillo
Agency Copywriter: David Smith
Agency Art Director: Ignasi Tudela Calafell
Head of Creative Innovation: Edu Pou

Lowe’s “Fix in Six Tumblr Page”
Production/Development: BBDO New York
Advertising Agency: BBDO New York
Director: Meagan Cignoli
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly, Wil Boudreau
Creative Director: Dominick Baccollo
Agency Copywriter: Roberto Danino
Agency Art Directors: Dominick Baccollo, Danny Adrain
Director of Integrated Production: David Rolfe
Interactive Producers: Theresa Reyes, Daniel Murphy 
Assistant Producer: Michael Gentile

Type Directors Club “What Happens When Typography Becomes Conscious?”
Production Company: Hugo & Marie
Director: Mario Hugo
Executive Producer: Jennifer Gonzalez
Production/Development Company: Mr Henry
Advertising Agency: COLLINS
Agency Creative Director: Leland Maschmeyer
Agency Art Director: Chris McCaddon
Director Experience Design: Brett Renfer
Senior Designer: Tom Wilder
Editor: Christian Mroczka

NEXT MOBILE
Nike “The Nike SB App”
Production: R/GA New York
Advertising Agency: R/GA New York

Heineken “Crack The US Open”
Production/Development Company: Lovely Giant
Photographer: Art Streiber
Advertising Agency: Wieden+Kennedy New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Agency Creative Directors: Erik Norin, Eric Steele
Agency Creatives: Carl Jannerfeldt, Mathieu Zarbatany, Jessica Abercrombie, Mike Vitiello

UNICEF “Tap Project 2014”
Production/Development Company: Modern Assembly
Advertising Agency: Droga5
Agency Copywriter: Johan Gerdin
Agency Art Directors: Brian Moore, Devin Croda
Agency Producer: Justin Durazzo

NEXT VIRAL/WEB FILM
Volvo Trucks “The Epic Split”
Production Company: Folke Film
Director: Andreas Nilsson
Executive Producer: Swiss
Director of Photography: Ed Wild
Advertising Agency: Forsman & Bodenfors
Agency Copywriters: Martin Ringqvist, Björn Engström
Agency Art Directors: Anders Eklind, Sophia Lindholm
Agency Producers: Alexander Blidner, Peter Gaudiano
Producer: Joi Persson
Designer: Jerry Wass
Editor: Peter Brandt, Frilans

IBM “A Boy and His Atom”
Production Company: 1st Ave Machine
Director: Nico Casavecchia
Executive Producer: Sam Penfield
Producer: Leanne Amos
Advertising Agency: Ogilvy New York
Agency Creative Directors: Steve Simpson, Susan Westre, Mike Hahn, Ryan Blank, Niels West
Agency Producers: Lee Weiss, Alicia Zuluaga, Julie Teicher
Agency Copywriters: Niels West, Lauren Costa
Agency Art Directors: Mike Hahn, Ramona Todoca, Ricardo Leme Lopes
Animation: Punga, IBM Atomic Research Team

350 Action “Climate Name Change”
Production Company: Furlined
Director: Ted Pauly
Director of Photography: Kris Kachikis
Executive Producers: Eriks Krumins, Meghan Lang, Dave Thorne, Cheryl Panek
Advertising Agency: Barton F. Graf 9000
Chief Creative Officer: Gerry Graf
Executive Creative Directors: Eric Kallman, Brandon Mugar
Agency Creative Directors: Dave Canning, Dan Treichel
Senior Designer: Matt Egan
Head of Integrated Production/Executive Producer: Carey Head
Editors: Chris Franklin, Dave Madden, Liz Billinsky, Megan Elledge; Big Sky Edit

NEXT CAUSE MARKETING
Mimi Foundation “If Only For A Second”
Production/Development Company: Prodigious
Film Director: Coban Beutelstetter
Photographer: Vincent Dixon
Advertising Agency: Leo Burnett France
Executive Creative Director: Xavier Beauregard
Agency Copywriter: Stephane Gaubert
Agency Art Director: Stephanie Thomasson
Agency Producers: A.Grujard, E.Boitte
Art Buyer: Claire Sougy

350 Action “Climate Name Change”
Production Company: Furlined
Director: Ted Pauly
Executive Producers: Diane McArter, David Thorne, Meghan Lang
Advertising Agency: Barton F. Graf 9000
Chief Creative Officer: Gerry Graf
Executive Creative Directors: Eric Kallman, Brandon Mugar
Agency Creative Directors: Dave Canning, Dan Treichel
Agency Copywriter: Dave Canning
Editor: Chris Franklin, Big Sky Edit

Not Impossible Labs “Project Daniel: 3D-Printing Prosthetic Arms for Children of War Torn Sudan”
Production/Development Company: The Ebeling Group
Director/Producer: Mick Ebeling
Director of Photography: Adrian Belic
Advertising Agency: Not Impossible Labs
Producer: Elliot Kotek
Inventor: Richard Van As
Music: Money Mark
Editor: Kyle Brown

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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