IBM’s “A Boy and His Atom” won the Most Next Award, which best exemplifies from among the 2014 AICP Next Award winners the most innovative and forward thinking work of the year. The honor is recognized with a $5,000 grant, drawn from the AICP Foundation, to an educational organization selected by the recipient. The Most Next winner as well as honorees in eight Next categories were revealed and celebrated during the AICP Next Awards this evening at The NYU Skirball Center in New York City.
Directed by Nico Casavecchia of 1st Ave Machine for Ogilvy New York, “A Boy and His Atom” was also honored in the Next Web/Viral Film category.
The AICP Next Awards is one of the tent pole events of AICP Week–which also includes the AICP Directors Lectures Series at MoMA, and the premiere of the AICP Show: The Art & Technique of the American Commercial. Gerry Graf, founder/chief creative officer of Barton F. Graf 9000, served as this year’s AICP Next Awards Judging Chair. This year’s winners–along with all AICP Next Awards winners–will be available for viewing at the newly redesigned www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
Graf served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the two winning Integrated Campaigns–350 Action’s “Climate Name Change” out of Barton F. Graf 9000 and Volvo Trucks’ “360 Chase & Live Test Series” via Forsman & Bodenfors–were presented as case studies.
In addition to earning Next Integrated Campaign distinction, “Climate Name Change” was honored in the Next Viral/Web Film and Next Cause Marketing categories. And Volvo Trucks’ “The Epic Split” registered in the Next Viral/Web Film category.
The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. The Jury Presidents were: Rob Reilly, McCann (Integrated Campaign); Mark Waites, Mother (Experiential); Colleen DeCourcy, Wieden+Kennedy (Social); Jaime Robinson, Pereria & O’Dell (Product Integration); Chloe Gottlieb, R/GA (Website/Microsite); Jeff Benjamin, JWT (Mobile); Tiffany Rolfe, co:collective (Cause Marketing); and Jeff Kling, Fallon (Viral/Web Film). Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the Next Awards premiere.
Here’s a full rundown of AICP Next Award honorees:
NEXT INTEGRATED CAMPAIGN
Volvo Trucks “Live Test Series Integrated Campaign”
Production/Development Company: The Chase 360°: B-Reel
Advertising Agency: Forsman & Bodenfors
Agency Producers: Niklas Lindström, Peter Gaudiano, Alexander Blidner
Agency Copywriters: Martin Ringqvist, Björn Engström, Simon Coe
Agency Art Directors: Anders Eklind, Sophia Lindholm
350 Action “Climate Name Change”
Production/Development Companies: Furlined, Big Sky Edit, Barton F. Graf 9000
Advertising Agency: Barton F. Graf 9000
Chief Creative Officer: Gerry Graf
Executive Creative Directors: Brandon Mugar, Eric Kallman
Agency Creative Director/Copywriter: Dave Canning
Agency Creative Director/Art Director: Dan Treiche
Agency Creative Director/Head of Integrated Production: Carey Head
Director of Creative Technology: Jonathan Vingiano
NEXT EXPERIENTIAL
Heineken “Departure Roulette”
Production/Development Company: Legs Media
Advertising Agency: Wieden+Kennedy New York
Director: Dan Levin
Executive Creative Directors: Scott Vitrone, Ian Reichenthal, Mark Bernath, Eric Quennoy
Agency Creative Directors: Erik Norin, Eric Steele
Social Team: Mike Vitiello, Jessica Abercrombie
Agency Copywriter: Will Binder
Agency Art Director: Jared White
Agency Producers: Nick Setounski, Victoria Krueger, Lora Schulson, Brandon Kaplan
Tourism Victoria “Remote Control Tourist”
Production/Development Companies: Tool, Exit Films
Director: Jason Zada
Executive Producers: Dustin Callif, Oliver Fuselier, Corey Esse
Advertising Agency: Clemenger BBDO Melbourne
Agency Executive Producer: Sonia Von Bibra
Lead Developer: Jason Nickel
Social Media Team: Clemenger BBDO Melbourne
Coca-Cola “Small World Machines”
Production/Development Companies: Highlight Films, The Super Group
Advertising Agency: Leo Burnett Sydney/Chicago
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Andy DiLallo
Agency Copywriter: Iggy Rodriguez
Agency Art Director: Justin Carew
NEXT SOCIAL
Lowe’s “Vine Fix in Six Campaign”
Production/Development: BBDO New York
Advertising Agency: BBDO New York
Director: Meagan Cignoli
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly, Wil Boudreau
Creative Director: Dominick Baccollo
Agency Copywriter: Roberto Danino
Agency Art Directors: Dominick Baccollo, Danny Adrain
Director of Integrated Production: David Rolfe
Interactive Producers: Theresa Reyes, Daniel Murphy
Assistant Producer: Michael Gentile
Heineken “Crack The US Open”
Production/Development Company: Lovely Giant
Photographer: Art Streiber
Advertising Agency: Wieden+Kennedy New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Agency Creative Directors: Erik Norin, Eric Steele
Agency Creatives: Carl Jannerfeldt, Mathieu Zarbatany, Jessica Abercrombie, Mike Vitiello
TNT “Mob City Twitter Script”
Production/Development: Deutsch New York
Advertising Agency: Deutsch New York
Chief Creative Officers: Kerry Keenan, Greg DiNoto
Executive Creative Director: Matt McKay
Creative Director: Jin Park
Director of Creative Technology: Rey Peralta
Interactive Design Director: Aliza Adam
Associate Creative Director: Sasha Blejec
Lead Experience Architect: Dan Machlin
NEXT PRODUCT INTEGRATION
Hyundai “The Walking Dead Chop Shop App”
Production/Development Companies: Bossa, Biscuit Filmworks
Advertising Agency: INNOCEAN USA
Contributing Companies: Initiative+, Big Block, Future US, Inc, Skybound Entertainment
Executive Creative Director: Greg Braun
Creative Directors: Barney Goldberg, Scott Muckenthaler, Tom Pettus
Agency Copywriters: Brian Chin, Jeb Quaid
Agency Art Directors: Derek Azoo, Charles Gerstner, Arnie Presiado
Agency Producers: Jamil Bardowell, Brandon Boerner, Ashley Hadzopoulos, Kristen Miller, Matt Pollock, Michelle South
Technology: Nate Manchester, Derek Dintzner
Skype “Born Friends Family Portrait”
Production/Development Companies: Station Film, Umlaut Films, One Union Recording
Advertising Agency: Pereira & O’Dell
Agency Producer: Jeff Ferro
Director of Photography: John Clang
Agency Copywriter: Katie Brinkworth
Agency Art Director: Tim Delger
Century 21 “Breaking Bad”
Advertising Agency: Mullen
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Group Creative Director: Tim Cawley
Agency Copywriter: Larry Fahey
Agency Art Director: Tom Francesconi
NEXT WEBSITE/MICROSITE
Electronic Arts “Life Size Messi”
Production/Development Companies: Resn, Assembly
Advertising Agency: Wieden+Kennedy Amsterdam
Creative Directors: Mark Bernath, Eric Quennoy, Mike Farr, Pierre Janneau
Director of Interactive Production: Andrew Allen
Interactive Producer: Arnaud Ronquillo
Agency Copywriter: David Smith
Agency Art Director: Ignasi Tudela Calafell
Head of Creative Innovation: Edu Pou
Lowe’s “Fix in Six Tumblr Page”
Production/Development: BBDO New York
Advertising Agency: BBDO New York
Director: Meagan Cignoli
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly, Wil Boudreau
Creative Director: Dominick Baccollo
Agency Copywriter: Roberto Danino
Agency Art Directors: Dominick Baccollo, Danny Adrain
Director of Integrated Production: David Rolfe
Interactive Producers: Theresa Reyes, Daniel Murphy
Assistant Producer: Michael Gentile
Type Directors Club “What Happens When Typography Becomes Conscious?”
Production Company: Hugo & Marie
Director: Mario Hugo
Executive Producer: Jennifer Gonzalez
Production/Development Company: Mr Henry
Advertising Agency: COLLINS
Agency Creative Director: Leland Maschmeyer
Agency Art Director: Chris McCaddon
Director Experience Design: Brett Renfer
Senior Designer: Tom Wilder
Editor: Christian Mroczka
NEXT MOBILE
Nike “The Nike SB App”
Production: R/GA New York
Advertising Agency: R/GA New York
Heineken “Crack The US Open”
Production/Development Company: Lovely Giant
Photographer: Art Streiber
Advertising Agency: Wieden+Kennedy New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Agency Creative Directors: Erik Norin, Eric Steele
Agency Creatives: Carl Jannerfeldt, Mathieu Zarbatany, Jessica Abercrombie, Mike Vitiello
UNICEF “Tap Project 2014”
Production/Development Company: Modern Assembly
Advertising Agency: Droga5
Agency Copywriter: Johan Gerdin
Agency Art Directors: Brian Moore, Devin Croda
Agency Producer: Justin Durazzo
NEXT VIRAL/WEB FILM
Volvo Trucks “The Epic Split”
Production Company: Folke Film
Director: Andreas Nilsson
Executive Producer: Swiss
Director of Photography: Ed Wild
Advertising Agency: Forsman & Bodenfors
Agency Copywriters: Martin Ringqvist, Björn Engström
Agency Art Directors: Anders Eklind, Sophia Lindholm
Agency Producers: Alexander Blidner, Peter Gaudiano
Producer: Joi Persson
Designer: Jerry Wass
Editor: Peter Brandt, Frilans
IBM “A Boy and His Atom”
Production Company: 1st Ave Machine
Director: Nico Casavecchia
Executive Producer: Sam Penfield
Producer: Leanne Amos
Advertising Agency: Ogilvy New York
Agency Creative Directors: Steve Simpson, Susan Westre, Mike Hahn, Ryan Blank, Niels West
Agency Producers: Lee Weiss, Alicia Zuluaga, Julie Teicher
Agency Copywriters: Niels West, Lauren Costa
Agency Art Directors: Mike Hahn, Ramona Todoca, Ricardo Leme Lopes
Animation: Punga, IBM Atomic Research Team
350 Action “Climate Name Change”
Production Company: Furlined
Director: Ted Pauly
Director of Photography: Kris Kachikis
Executive Producers: Eriks Krumins, Meghan Lang, Dave Thorne, Cheryl Panek
Advertising Agency: Barton F. Graf 9000
Chief Creative Officer: Gerry Graf
Executive Creative Directors: Eric Kallman, Brandon Mugar
Agency Creative Directors: Dave Canning, Dan Treichel
Senior Designer: Matt Egan
Head of Integrated Production/Executive Producer: Carey Head
Editors: Chris Franklin, Dave Madden, Liz Billinsky, Megan Elledge; Big Sky Edit
NEXT CAUSE MARKETING
Mimi Foundation “If Only For A Second”
Production/Development Company: Prodigious
Film Director: Coban Beutelstetter
Photographer: Vincent Dixon
Advertising Agency: Leo Burnett France
Executive Creative Director: Xavier Beauregard
Agency Copywriter: Stephane Gaubert
Agency Art Director: Stephanie Thomasson
Agency Producers: A.Grujard, E.Boitte
Art Buyer: Claire Sougy
350 Action “Climate Name Change”
Production Company: Furlined
Director: Ted Pauly
Executive Producers: Diane McArter, David Thorne, Meghan Lang
Advertising Agency: Barton F. Graf 9000
Chief Creative Officer: Gerry Graf
Executive Creative Directors: Eric Kallman, Brandon Mugar
Agency Creative Directors: Dave Canning, Dan Treichel
Agency Copywriter: Dave Canning
Editor: Chris Franklin, Big Sky Edit
Not Impossible Labs “Project Daniel: 3D-Printing Prosthetic Arms for Children of War Torn Sudan”
Production/Development Company: The Ebeling Group
Director/Producer: Mick Ebeling
Director of Photography: Adrian Belic
Advertising Agency: Not Impossible Labs
Producer: Elliot Kotek
Inventor: Richard Van As
Music: Money Mark
Editor: Kyle Brown