St. Mary’s Healthcare System for Children looked to NYC post-production and creative facility Just Add Water, Inc. to help raise awareness for their commitment to improving the health and quality of life for children and families with special needs. Together, they developed a PSA featuring actor, musician and TV personality Nick Cannon as part of St. Mary’s “Believe in Possible” campaign.
Director and editor Rob Cabana worked with St. Mary’s from beginning to end, directing, cutting and finishing the final spot, which aired on FOX locally in New York in early 2014. Cabana has a long-standing relationship with the organization, having worked with St. Mary’s for multiple years on additional videos, including several for their annual fundraising event at the Hard Rock Café in Times Square.
“Of all the projects I have worked on at Just Add Water, St. Mary’s has definitely been one of my favorites and most memorable,” said Cabana. “It’s wonderful to collaborate with such a well-known and respectable organization, especially when I know the work we are doing will benefit the children.”