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Home » LinkedIn Drops Its First Ever Movie Promotion For Upcoming “Lee Daniels’ The Butler”

LinkedIn Drops Its First Ever Movie Promotion For Upcoming “Lee Daniels’ The Butler”

The Weinstein Company (TWC) and LinkedIn, the world's largest professional network, announced today that they are joining forces for a promotion in celebration of the upcoming film, LEE DANIELS' THE BUTLER. This marks the first time the massive career social network has promoted a film to its users EVER. The contest, called "Path to Success" will offer three lucky professionals a chance to enjoy a dream career experience in New York City. The dream team will consist of a top recruiter, an executive, and a renowned career coach.  Users can enter to win using a LinkedIn API, where they will be able to visualize their own career timeline, as well as the career path of LEE DANIELS' THE BUTLER inspiration Cecil Gaines. Users may increase their chances to win by sending thanks to those who have helped them in their career journey.

The collaboration between the two companies is the first marketing partnership between a major movie studio and LinkedIn promoting a motion picture through a Custom API Solution. The creative use of LinkedIn data for promotional purposes is the first of its kind within the entertainment vertical. LinkedIn currently boasts 225 million members in over 200 countries and territories around the globe.

LEE DANIELS' THE BUTLER, which TWC is releasing theatrically on August 16th, tells the story of fictional White House butler Cecil Gaines (Forest Whitaker), who serves during seven presidential administrations between 1957 and 1986. The film is inspired by Wil Haygood's 2008 Washington Post article "A Butler Well Served by This Election" which chronicled the real life of former White House butler Eugene Allen. The film traces the dramatic changes that swept American society during this time, from the civil rights movement to Vietnam and beyond, and how those changes affected this man's life and family. Forest Whitaker stars as the butler with Robin Williams as Dwight Eisenhower, John Cusack as Richard Nixon, Alan Rickman as Ronald Reagan, James Marsden as John F. Kennedy, Liev Schreiber as Lyndon B. Johnson, and many more. Academy Award® nominated Lee Daniels (PRECIOUS) directs and co-wrote the script with Emmy®-award winning Danny Strong (GAME CHANGE).

About THE WEINSTEIN COMPANY

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes.  TWC releases took home eight 2012 Academy Awards®, the most wins in the studio's history. The tally included Best Picture for Michel Hazanavicius's THE ARTIST and Best Documentary Feature for TJ Martin and Dan Lindsay's UNDEFEATED. THE ARTIST brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper's THE KING'S SPEECH. 

Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; 1408; I'M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE COMPANY MEN; MIRAL; SCRE4M; SUBMARINE; DIRTY GIRL; APOLLO 18; OUR IDIOT BROTHER; I DON'T KNOW HOW SHE DOES IT; SARAH'S KEY; SPY KIDS: ALL THE TIME IN THE WORLD IN 4D; MY WEEK WITH MARILYN; THE IRON LADY; W.E.; CORIOLANUS; UNDEFEATED; THE ARTIST; BULLY; THE INTOUCHABLES; LAWLESS; KILLING THEM SOFTLY; THE MASTER; SILVER LININGS PLAYBOOK; DJANGO UNCHAINED; QUARTET; ESCAPE FROM PLANET EARTH; DARK SKIES; THE SAPPHIRES; SCARY MOVIE 5; and KON-TIKI. Currently in release are UNFINISHED SONG and FRUITVALE STATION. Upcoming releases include THE BUTLER, THE GRANDMASTER and SALINGER.

TWC is active in television production, led by former Miramax Films President of Production Meryl Poster. TWC is the studio behind such hit television series as the Emmy® nominated and Peabody Award winning reality series PROJECT RUNWAY and its spin-off series PROJECT RUNWAY ALL STARS and PROJECT ACCESSORY; the VH1 reality series MOB WIVES and its spin-off series MOB WIVES CHICAGO and BIG ANG; and the critically acclaimed scripted HBO comedy/crime series THE NO. 1 LADIES' DETECTIVE AGENCY which also received a Peabody Award. The company is in production on the upcoming TLC series WELCOME TO MYRTLE MANOR, the A&E series RODEO QUEENS, and the Lifetime reality competition show SUPERMARKET SUPERSTAR hosted by Stacy Keibler.  Among TWC's other projects in development for television are the martial-arts epic MARCO POLO for Starz, an untitled private eye procedural for FX, and THE NANNY DIARIES developed by ABC with a pilot by Amy Sherman Palladino.

Contact Info

Contact TWC via email or visit www.weinsteinco.com.

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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