• About
  • Archives
  • Advertising

NYCPPNEWS

NYC Production & Post News

  • Home
  • Directory Listings
    • The Standby Program
    • Brooklyn College
    • Brooklyn Workforce Innovations
    • Columbia University Film Program
    • Downtown Community Television Center
    • Electronic Arts Intermix
    • Film Biz Recycling
    • Freelancers Union
    • Independent Filmmaker Project
    • Manhattan Edit Workshop
    • Mediakite Training Center
    • New York Film Academy
    • New York Film/Video Council
    • New York Institute of Technology
    • New York Production Alliance
    • New York Video School
    • New York Women in Film & Television
    • NYU Film & Television
    • Post New York Alliance
    • The Independent Film School
    • International Film Institute of New York
    • The New School – Documentary Studies
    • The New School — MA in Media Studies
    • Union Docs
    • Upstate Independents
    • Syracuse Film Office
Home » Lost Highway Films’ Peter Rabôt Captures a Poignant Military Perspective in New Ads

Lost Highway Films’ Peter Rabôt Captures a Poignant Military Perspective in New Ads

NEW YORK — Director Peter Rabôt continues his illuminating "Amazing Things Are Happening Here" campaign for NewYork-Presbyterian Hospital, highlighting the latest in innovative clinical research and advanced medical treatments for Post-Traumatic Stress Disorder (PTSD) in recent advertisements for the hospital.

As Rabôt explains, "The hospital category probably has the most difficult audience to engage. Most people do not like hospitals; and, for the most part, aren't dependent on them, so these individuals actively ignore their marketing messages. My challenge was to break through this barrier."

Rabôt continues to propel the "Amazing Things" campaign forward with his latest provocative work. Five new :60 second spots were recently released featuring the story of retired Lieutenant Colonel John O'Brien. During an in-depth interview, O'Brien described his experiences returning home from four tours of duty in the Middle East and facing PTSD.

John O'Brien served as a Special Operations officer in the Middle East and was the recipient of a Purple Heart and Bronze Star for his service to his country. John is without a doubt an American hero—but not without an emotional cost. In these advertisements, O'Brien describes his treatment at NewYork-Presbyterian "[It’s] brought me to a point in my life where I can really start to move on."

Over 500,000 United States participants in the Middle East conflicts may suffer from Post-Traumatic Stress Disorder.

NewYork-Presbyterian Hospital is developing inventive new therapies to treat Post-Traumatic Stress Disorder. 

Credits

Client: NewYork-Presbyterian Hospital

Agency: Munn Rabôt
CEO: Orson Munn
Creative Director: Peter Rabôt
Creative Director: John Stingley
Agency Producer: Rachel Manis
Senior Account Executive: Paul Warner
Account Supervisor: Kate Roderick Lopez
Account Coordinator: Rachel Floyd

Production Company: Lost Highway Films
Director: Peter Rabôt
Director of Photography: Maryse Alberti
Executive Producer: Marc Rosenberg
Producer: Tom Nifenecker
Production Supervisor: Natalie Warkenthien

Editorial: MUGSY
Editor: Antoine Mills
Executive Producer: Sean Reilly
Assistant Editor: Jonathan Stromberg

About Lost Highway Films
Lost Highway Films is a television & film production company specializing in Commercials, Digital Content, VFX, Promos, Animation, Documentary, and Long Format.

LHF understands client's goals creatively and can provide amazing production value and support. Director Peter Rabot rounds out the LHF roster comprised of Todd Bellanca, Robin Hays, Amy Demas, Eddy Chu, Michael Patterson, and Mat Fuller. For further information contact LHF call 212.242.7400, e-mail: info@losthighwayfilms.com or visit our website at www.losthighwayfilms.com. 

–SHOOT Publicity Wire

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

  • About
  • Archives
  • Advertising
Copyright © 2021 NYCPPNEWS | Site Built with Studio Press Genesis