NEW YORK — Director Peter Rabôt continues his illuminating "Amazing Things Are Happening Here" campaign for NewYork-Presbyterian Hospital, highlighting the latest in innovative clinical research and advanced medical treatments for Post-Traumatic Stress Disorder (PTSD) in recent advertisements for the hospital.
As Rabôt explains, "The hospital category probably has the most difficult audience to engage. Most people do not like hospitals; and, for the most part, aren't dependent on them, so these individuals actively ignore their marketing messages. My challenge was to break through this barrier."
Rabôt continues to propel the "Amazing Things" campaign forward with his latest provocative work. Five new :60 second spots were recently released featuring the story of retired Lieutenant Colonel John O'Brien. During an in-depth interview, O'Brien described his experiences returning home from four tours of duty in the Middle East and facing PTSD.
John O'Brien served as a Special Operations officer in the Middle East and was the recipient of a Purple Heart and Bronze Star for his service to his country. John is without a doubt an American hero—but not without an emotional cost. In these advertisements, O'Brien describes his treatment at NewYork-Presbyterian "[It’s] brought me to a point in my life where I can really start to move on."
Over 500,000 United States participants in the Middle East conflicts may suffer from Post-Traumatic Stress Disorder.
NewYork-Presbyterian Hospital is developing inventive new therapies to treat Post-Traumatic Stress Disorder.
Client: NewYork-Presbyterian Hospital
Agency: Munn Rabôt
CEO: Orson Munn
Creative Director: Peter Rabôt
Creative Director: John Stingley
Agency Producer: Rachel Manis
Senior Account Executive: Paul Warner
Account Supervisor: Kate Roderick Lopez
Account Coordinator: Rachel Floyd
Production Company: Lost Highway Films
Director: Peter Rabôt
Director of Photography: Maryse Alberti
Executive Producer: Marc Rosenberg
Producer: Tom Nifenecker
Production Supervisor: Natalie Warkenthien
Editor: Antoine Mills
Executive Producer: Sean Reilly
Assistant Editor: Jonathan Stromberg
LHF understands client's goals creatively and can provide amazing production value and support. Director Peter Rabot rounds out the LHF roster comprised of Todd Bellanca, Robin Hays, Amy Demas, Eddy Chu, Michael Patterson, and Mat Fuller. For further information contact LHF call 212.242.7400, e-mail: firstname.lastname@example.org or visit our website at www.losthighwayfilms.com.
–SHOOT Publicity Wire