Earlier this week the newly formed Post New York Alliance (PNYA) announced that Marcelo Gandola was elected president of this recently formed organization dedicated to fostering “growth and collaboration within New York’s post production industry”, according to the group’s press release.
(With a mix of similar initials used, don’t confuse PNYA with NYPA, which is the long established New York Production Alliance which has a larger scope.)
Gandola, VP of operations at the recently launched New York branch of Company 3, will oversee the City’s first organization of postproduction professionals and organizations. The non-profit seems intent to parallel the success of the thriving Hollywood Post Alliance (HPA). That’s good news for the now revivified NY post industry. Full-service houses like Unitel once ruled the island. Fat with profits from their ability to offer one-stop service, large shops faded from the swarm of small, hungry boutiques fueled by powerful PCs running inexpensive software.)
(Didn’t know that high profile, Santa Monica-based Company 3 set up shop in the city? While C3 had a soft opening over the last few months, we’ll offer more details about the shop plans and official launch in an upcoming article.)
One favorable result already appears due to Gandola’s effort, according to Yana Collins Lehman of Trevanna Post, the postproduction accounting firm. Collins Lehman, who also acts as the secretary of the PNYA, says that Gandola helped make possible a new postproduction tax incentive. New York is said to be the first state to add postproduction to the usual incentive of a production tax credit.
Unlike the production credit, the new write-off–a fully refundable 10 percent tax credit for productions doing their post in the New York—is available even if the original production wasn’t shot in the state. To garner the savings, eligible productions must complete 75 percent of their post work in New York.
In addition to Company 3, founding members of the PNYA include: Trevanna Post, MPEG Local 700, Brainstorm, C5, Deluxe, Dolby, Mega Playground, Post Factory, PostWorks, Sound Lounge, Sound One, Sync Sound Digital, and Technicolor.