• About
  • Archives
  • Advertising

NYCPPNEWS

NYC Production & Post News

  • Home
  • Directory Listings
    • The Standby Program
    • Brooklyn College
    • Brooklyn Workforce Innovations
    • Columbia University Film Program
    • Downtown Community Television Center
    • Electronic Arts Intermix
    • Film Biz Recycling
    • Freelancers Union
    • Independent Filmmaker Project
    • Manhattan Edit Workshop
    • Mediakite Training Center
    • New York Film Academy
    • New York Film/Video Council
    • New York Institute of Technology
    • New York Production Alliance
    • New York Video School
    • New York Women in Film & Television
    • NYU Film & Television
    • Post New York Alliance
    • The Independent Film School
    • International Film Institute of New York
    • The New School – Documentary Studies
    • The New School — MA in Media Studies
    • Union Docs
    • Upstate Independents
    • Syracuse Film Office
Home » Nice Shoes Delivers End-to-End Post Production For Jamaica Tourist Board

Nice Shoes Delivers End-to-End Post Production For Jamaica Tourist Board

As DraftFCB prepared to craft their latest campaign for the Jamaica Tourist Board, they needed a post production partner that would offer a cost effective, all-in-one solution without sacrificing on quality or creativity. Nice Shoes partner and colorist Lez Rudge convinced longtime collaborator Joe DeFranco, Head of Production at DraftFCB, that the NYC-based studio had the right blend of talent and technology to make this campaign shine.

Nice Shoes put together a creative team including Lez, editor John “Malley” Mallerman, Flame artist Russ Bigsby, and designer Chadwick Whitehead. Managing this all-star team was Executive Producer of Editorial Liz Hurd, who joined the studio right before the project began in May. Sound Lounge, who has partnered with Nice Shoes in the past, brought their audio expertise to the piece as well.

The campaign, entitled “Get All Right,” features an engineer playing down a remix of “One Love” performed by Jamaican musicians Bass Over Babylon, intercut with shots of tourists enjoying the attractions the tropical destination has to offer. The engineer’s actions seem to craft the sights and sounds of Jamaica, making the music a driving force in the editorial process. Malley worked closely with the project’s composer, Paul James Riggio from So Loud Music. “Normally I’m used to cutting to a finished piece of music,” said Malley. “But on this project the music and the cut came together simultaneously.”

Lez and Bigsby each worked to bring out the natural beauty of the ocean, sky and beaches of Jamaica, while Whitehead animated a trio of Doctor Birds for the spots’ title cards. “Footage and material was passed seamlessly between the artists thanks to Nice Shoes’ robust workflow,” said Hurd. “It made it much easier to quickly respond to client feedback, revise the spots and make the material look its absolute best.”

Screenwork Credits
Product: Jamaica Tourist Board
Spots Title: “Get All Right”
Air Date: October 21st, 2013

Agency: DraftFCB
Executive Creative Director: Javi Campopiano
Creative Director:Gary Resch
Agency Producer: Joseph DeFranco

Prod Company: Hello and Company
Director: Justin Francis
DP: Justin Francis
EP: Mike Brady
Line Producer: Salli Zilles

Post Production: Nice Shoes
Producer: Liz Hurd
Editor: John Mallerman
Lead Colorist: Lez Rudge
Colorist: Ron Sudul
VFX Artist(s): Russ Bigsby
Animator: Chadwick Whitehead

Music: So Loud Music / Groove Guild
Composer: Paul James Riggio
Music Executive Producer: Mike Boris
Performers: Bass Over Babylon

Audio Post: Sound Lounge
Mixer: Scott Persson

Shoot Location: Jamaica

About Nice Shoes
NYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Colorists/Partners Chris Ryan and Lez Rudge, and CIO Robert Keske. www.niceshoes.com

 

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

  • About
  • Archives
  • Advertising
Copyright © 2021 NYCPPNEWS | Site Built with Studio Press Genesis