I don’t know how familiar you are with NYC life–Channel 25–the flagship station of NYC Media. It’s very watchable, especially since Mayor Bloomberg and spark plug Katherine Oliver (also known as NYC Media President and General Manager) greatly revamped what was, up until the complete makeover in the Mayor’s first term, a gloomy, had-something-to-do-with-CUNY property.
(The city station is a bit bigger than just a TV net, as it’s the “official TV, radio and online network of the City of New York”.)
If you haven’t tuned into any of the shows that have become hits (Kelly Choi’s Eat Out New York draws responses that seem to veer between “love her” to “worse thing to happen to NYC food culture in some time”), you really aught to. For anyone considering what goes into good Web and info design when you have such a huge and sprawling creature like the NYC gov’t to deal with…well, you need to check out the website, as it’s some of the best design going.
Anyway, all this is to lead up to today’s announcement of the new television line-up on NYC life, which actually premieres on Monday, May 10. There’s a new approach to saving money when possible; the announcement claims that the new lineup won’t cost a thing. That’s right, NYC Media will now run 15 new series “valued at $4 million” and not dun you or me.
How’s that? And what’s the production angle here? Well, the city is saving money because of “partnerships” with established players (they’re getting some shows from networks including History, A&E, and WNBC-TV) as well as “accepting” series from indie producers and production companies looking for a platform for their series.
So if you are among those developing a series that might not immediately have a chance at making money but still have the moxie that could make it into something bigger, you could do worse than go with our own vibrant little cable network NYC life. The contact page for queries can be found here.