The purchase and expansion plans of UK-based Procam are further securing claims for the New York market as a production hotspot. But Procam NY also fills a big hole for local rental operations as once prolific Manhattan-based houses either went out-of-business or moved out of the city altogether (major supplier Arri CSC, for example, decamped to Secaucus, NJ in 2009.) Having good gear on-tap is important for New York crews.
Procam (www.procam.tv) has bolstered its recently acquired New York rental house with nearly $2 million worth of new gear as well as a new team to make it work.
The prior operation – HotCam New York – is now named Procam New York, bringing it in line with headquarters operation Procam UK, said to be the largest rental operation in the UK. The Brits want to expand further into the New York and perhaps other U.S. markets while servicing clients on both sides of the pond.
Of significant news is the poach of Mark Schwietering, operations manager at AbelCine Los Angeles, to become VP of operations. Sean Smith moves from operations manager perch to become VP of customer relations. Smith’s production experience of over 20 years of US production experience include working as a production manager on feature and TV projects, including the Emmy-nominated Funny Or Die’s Billy On The Street comedy series.
Schwietering is familiar with how Procam runs its “service-led client philosophy” as he previously did a three-year stint at Procam’s London HQ.
Amongst the $2 million shopping spree are ARRI Alexa Mini and Sony FS7 cameras, and well-regarded lenses from Angenieux (45-120mm zooms and Optimo series12-40mm, 16-40mm and 30-76mm) and Cooke (and the full range of S4/i T2 prime lenses – 18/25/32/50/75/100/135mm). Current camera gear already in house include ARRI Alexa and Amira cameras, as well as Sony F55s.
Along with camera rental, Procam New York will also pull together crews as necessary, and offer project management, workflow consultancy, training and 24-hour support.
John Brennan, group CEO of Procam noted that the combined operations will also support UK clients shooting in the US by offering a “seamless experience” when booking cameras and crew in the US, “accompanied by our renowned product expertise.”
Procam New York recently supplied camera kits that helped document the historic space event Pluto Space Probe for NASA . Other rental operations of note include Bigger Bang TV, A+E Television Network’s reality series American Pickers, the Jane Street Entertainment series Swipe Right, and Rock Shrimp Production’s 12-camera multi-cam set-up Beat Bobby Flay.
Upcoming rentals will support productions with Vice Media, the United Nations, the CMJ Music Fest in NYC, and MTV’s True Life documentary series, according to the company.
In business for 25 years, Procam has UK branches in London, Manchester, Glasgow and Edinburgh, The company has also recently acquired lens service and manufacturing facility True Lens Services (TLS).