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Home » Remix Your Brand To Focus On Electronic Dance Music, Ambient And Other Cutting Edge Genres

Remix Your Brand To Focus On Electronic Dance Music, Ambient And Other Cutting Edge Genres

Looking to help today’s brands and advertising agencies better tap into the next generation of consumers, noted music producers Matt Nelson and Tom Hinton have launched Remix Your Brand – a new music licensing company focused solely on cutting edge music genres such as Electronic Dance Music (EDM), ambient, indie-electro and dubstep among others.

Representing some of the leading artists in the industry, Remix Your Brand has already worked on projects for Nintendo Wii U, Bloomingdales and fashion brand Bongo.

“The collection we’ve put together is not a production music library in the traditional sense,” Nelson says. “Rather these are artists that are passionate about their music who compose for their fans first and foremost, but also recognize that advertising is a powerful medium to showcase their talents to a wider, more mainstream audience. That layer of authenticity resonates with Generation Y consumers and many leading ad agencies are turning to us to help engage with them.”

Some of the artists and labels Remix Your Brand represent include some of the leaders in the genres — such as Beats in Space, Play Me, Profound Audio, Proper Villains, Butterz, Circuitree Records, Kentsoundz and Ming, whose music can be heard in top clubs, radio and trendy social settings around the world, including international music festivals like the Electric Daisy Carnival and Ultra.

“If you’re going to use this type of cutting edge music in spots, it needs to be authentic because consumers of videogames, fashion and other youth-oriented products can tell immediately if its real or something manufactured by a music house using preset samples in Pro Tools with little knowledge of the scene,” Hinton adds. “More than simply tune out your message, oftentimes they’ll take to social media to bash the spot and the brand. What we’re offering agencies and brands is the real thing made by the artists who are leading the movement.”

Some of the companies that have already turned to Remix Your Brand include Leo Burnett, Chicago, who worked with the company on the launch spot for the new Nintendo Wii U. The track “Head Vice” by Silent Killer and Rex Riot can be heard in versions of the spot that showcase different features of the Nintendo Wii U, many of which are currently airing globally. In addition, Remix Your Brand provided tracks heard in online branded content for fashion retailer Bloomingdale’s, as well as a custom track written by Hinton for Bongo jeans brand via New York agency Iconix.

“It’s a pleasure working with a collective like Remix Your Brand that appreciate and respect artist’s work without compromising the integrity,” Sean Shah, (AKA Silent Killer) who co-wote the track heard in the Nintendo Wii U launch spot, says.

Beyond the access to the catalog, what Hinton and Nelson bring to their clients is an innate understanding of how to translate a client brief that may contain as little as a few adjectives into a menu of musical options that capture the attitude of the brand and message.

“Matt and Tom know the value of being good curators, as opposed to just stockpiling music,” New York City Based Producer Rob Filomena says. “They’ve been an invaluable resource to my companies on countless projects both for their amazing taste and access to the most relevant new music.”

Nelson adds, “The challenge for us is not just having access to this great music, but how to use it, how to guide the client to the right track for what they want to achieve. The music is great, but if it doesn’t work for what the client is trying to achieve then you haven’t done your job.”

About Remix Your Brand
Led by music producer Matt Nelson and Tom Hinton (aka DJ Mantra) Remix Your Brand is a New York-based music licensing company specializing in cutting edge electronic music and trending sounds. While many other companies are just now realizing the influential grip that electronic music has on today’s society, we have been in the game since day one working as DJ’s, producers and enthusiasts for over 10 years.

Our ties within the electronic music community allow us to bring you the most exclusive, comprehensive catalogue from some of the scenes biggest names and labels. Whether you are looking for an exciting Dubstep track, sexy House tune, moving Ambient soundscape, or anything in between, we can provide a modern touch for your next project. Let the experts at RYB…Remix Your Brand! For more info go to: www.remixyourbrand.comor www.rybmusic.tumblr.com

–SHOOT Publicity Wire

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

U.K. Extends COVID Insurance Scheme; Distributes $21 Million in Cinema Grants

The U.K.’s insurance scheme for film and television has been extended until April.

Known as the Film and TV Production Restart Scheme, the groundbreaking £500 million ($676 million) fund assures productions that they’ll receive financial support in case of COVID-related losses. The program has so far accepted 100 qualifying productions.

To read the full article in Variety, click on this link. 

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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