Robin Fried and Richard Fink Join Lost Highway Sales Force

Lost Highway Films welcomes R2, Robin Fried & Richard Fink, to their sales force for East Coast Representation. The announcement was made this week by Lost Highway Films Executive Producer Marc Rosenberg.

Richard Fink and Robin Fried join Lost Highway Film's R2 division.

Richard Fink and Robin Fried join Lost Highway Film’s R2 division.

R2 is the latest addition to the company’s unique sales team, which also includes Brandon Rosenberg, New Business Development & Marketing, Cathi Connor of Cathi Connor, Inc. in the Midwest and Lisa Schreiber-Naber of Boardalicious on the West Coast. Lost Highway Films has undergone many vital and re-energizing changes in the New Year

“We have a great sales team with Robin and Richard on board,” explains Lost Highway Films EP Marc Rosenberg. “It was essential to find the right people who fit into our tightly-knit family. We were looking for seasoned individuals who understood our goals as a company. R2’s genuine passion and understanding of the creative process and the industry as a whole fits within the tenor of our company. We’re lucky to have them on our team as collaborators within the advertising community and as a support as we forge ahead into other areas including promotion and entertainment.”

R2 represents a roster of high-end creative talent for the advertising community, including live action, animation, editorial and music. They strive to provide the perfect fit for each client they serve, matching sensitive production specs to each company to make their unique vision a reality. With years of experience in the industry, they take pride in their ability to keep clients in the know of trends and updates within the creative community.

Lost Highway Films is a television & film production company specializing in Commercials, Digital Content, VFX, Promos, Animation, Documentary, and Long Format. Lost Highway Films understands client’s goals creatively and provides high quality production to support them. LHF’s roster includes Amy Demas, Robin Hays, Peter Rabot, Todd Bellanca, Sasha Levinson, Eddy Chu, Caitlin Felton, Michael Patterson & Mat Fulller

For further information contact Brandon Rosenberg, LHF New Business Development/Marketing rep at 212.242.7400, email info@losthighwayfilms.com or visit our website atwww.losthighwayfilms.com.

–Shoot Publicity Wire

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

RED Digital Cinema says that its “highly anticipated” KOMODO 6K comes to market after extensive engineering to incorporate production-tested innovations, including a breakthrough global shutter sensor (27.03mm x 14.26mm) that maintains RED’s high standard of image quality and dynamic range.

The camera is packaged in a small 4-cubic-inch (101.6 mm) form factor and weighs only 2.1 pounds (0.95 kgs), a tiny package with great ambitions.

To read the full article on ProVideo Coalition’s website, click here.

New York City could have 40 or more productions underway by year-end, bringing it decisively back to pre-COVID-19 levels as an industry ramp-up that started in September gathers steam into the fall.

That’s great news for the entertainment business, a welcome shot to the local economy and a heartening boost of in-person bustle — with strict protocols — in a city where block after block of offices towers sit empty, tourism is shot and unemployment soaring.

“The parking lot is full,” said Doug Steiner, the real estate developer and CEO of Steiner Studios. “Everyone’s back,” he said, referring to nine productions that include Amazon’s The Marvelous Mrs. Maisel…

To read the full Deadline article on returning New York production, click this link.

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Radha Blank keeps her Sundance directing award on the mantel in her New York City home. “It’s still a little surreal to me,” she tells Variety of receiving the prize from the indie nonprofit where she’d workshopped her movie “The Forty-Year-Old Version.”

“From what I understand, me and Ava [DuVernay] are the only Black women to [win].” Even more surreal has been promoting her directorial debut during a pandemic. Much like the full-circle nature of winning that trophy, Blank’s film — which follows a down-on-her-luck playwright who turns 40 and adopts the rap persona RadhaMUSPrime on the way to finding her true voice — mirrors the city’s attempt to rebound from the devastating pandemic…

To read the full article on the Variety website, click this link.

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

The Moving Pictures Expert Group (MPEG) plans to launch 3 different codecs in 2020, its last being HEVC (H.265/MPEG-H) back in 2013. Prior to that, AVC (H.264/MPEG-4 AVC) was launched in 2003. Both codecs have become an integral part of image capture and final delivery.

The new MPEG codecs include Versatile Video Coding (VVC), Essential Video Coding (EVC), and Low Complexity Enhancement Video Coding (LCEVC). Will any of them benefit creators? Let’s dive into each and find out.

Read the full article on the No Film School site.

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