Ryan Fitch was appointed to the position of Director, Marketing, Film & TV/Advertising at BMG Chrysalis US. Based in New York and reporting to Dan Rosenbaum, Vice President of Marketing & Licensing, Film & TV, Fitch will be spearheading all pitching and outreach efforts to the advertising community and will secure synch placements for BMG’s catalog.
Fitch hails from Saatchi & Saatchi, where he spent ten years as one of their most seasoned music producers. Recognized for his ability to pair songs with brands both large and small, he’s mastered the craft of integrating music into TV, radio and interactive campaigns. Fitch’s work has been featured in ads for Procter & Gamble, JCPenney, General Mills and Cadbury. During his tenure at Saatchi & Saatchi, the agency earned several distinguished awards, including the prestigious Cannes Award for Agency of the Year. Additionally, The National Association of Record Industry Professionals named Fitch one of the “Top Music Ad Agency Executives.”
Fitch, a lifelong musician, was trained at the Indiana University School of Music and has more than 20 years of experience in the music industry with an extensive background in audio engineering and digital audio workstations.
“Ryan’s exceptional creativity closely aligns with the vision of BMG,” states Rosenbaum. “He has a rare gift for creating memorable synchronizations that global audiences cherish and his presence here will generate significant opportunities for BMG’s songwriters.”
Fitch added: “I’ve always admired BMG for being ahead of the curve and a leader in the music industry. I’m looking forward to working with their immersive catalog and helping the company to navigate the advertising space.”
About BMG Chrysalis
BMG is an international company focused on the management of music publishing and recording rights. BMG’s services cover the entire range of rights administration, development, and exploitation, placing the needs of songwriters and artists at the heart of its business model. Since its launch in 2008, BMG has established a presence in eight core music markets and now represents the rights to over one million songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute and Sanctuary, as well as many prominent artists and songwriters attracted by its service-orientated model.
BMG is a wholly-owned subsidiary of international media company Bertelsmann, whose group interests embrace broadcasting and TV production (RTL Group), books (Random House) and magazines (Gruner + Jahr), media services (Arvato) and print (BePrinters). In the United States of America, the United Kingdom and Scandinavia the company trades under the name BMG Chrysalis.www.bmgchrysalis.com
–SHOOT Publicity Wire