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Home » Social Media to Boost Your Production Chances?

Social Media to Boost Your Production Chances?

At Media Summit New York this past week you could have walked in on dozens of sessions with titles from Merging Content with New Technologies and Hollywood, Television and the Digital Consumer to It’s not TV, it’s Social – Reinventing the Small Screen.

That’s right. No surprise if you’ve been tracking this, but the annual Media Summit New York, produced by Digital Hollywood, is deep into every last aspect of our ever morphing digital multi-verse. One session was devoted to the now de rigueur mentions of cord cutting, where cable operators tremble at the thought of becoming just another ‘dumb pipe’.

The major players are scrambling. You could find Verizon FIOS TV’s Jason Henderson and NBC/Universal’s Pam Schechter on a panel along with Emil Rensing of EPIX and Fanhattan’s Kelly Egan. The latter two–who represent an Internet streaming service and a “digital entertainment discovery service”–are just the sort to take the fight for eyeballs to traditional distribution.

Meanwhile, television stars showed up to prove they can reinvent themselves too. Adrian Grenier of HBO’s Entourage announced a new iPad app called “Reckless Adrian Grenier” that promised to offer “maybe the most intimate way yet” to bond with his fans.

On a more relevant note, the actor is also the president of independent production company Reckless Productions which is hoping to “express indie ideas”. According to Georg Szalai in the Hollywood Reporter, Grenier displayed that indie cred by stating “Big studios are just a system that exacts leverage with audiences. But that’s all different now.” The actor plans to use the iPad app to build “another layer of engagement” with a prior film of his that he is now taking on tour to college audiences.

Twitter and Facebook got credit from Marc DeBevoise, senior vp and general manager, entertainment, CBS Interactive. Social media posts are driving audiences and creating revenue for the CBS.com site, he said.

I can recommend this jampacked conference as a useful for anyone trying to get a handle on the intersecting of social media and creative motion media. If this sounds the least bit intriguing, check into the info page on a very similar event due in the fall, the Digital Hollywood New York conference.

Meanwhile, here are three short portraits of speakers at the conference with something to say to independent producers in New York.

At Digital Hollywood, Emil Rensing, the Chief Technical Officer at multi-play distributor EPIX, discusses the unique position his company commands. Rensing also notes how EPIX–a joint venture of Paramount, Lionsgate, and MGM studios–works with indie producers.

At Digital Hollywood, Eric Mortensen, Senior Director of Network Programming at Blip, presents his view on entrepreneurship and independent producers. Blip, which produces original web series, supports and celebrates indie productions that attempt new and different approaches to entertainment.

At Digital Hollywood, Gary Delfiner, senior vice president, digital distribution at Screen Media Ventures, explains what it takes to place your production into the ever morphing universe of new media as well as the more traditional route of television stations, cable networks, and home video outlets.

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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