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Home » augmented reality

Prime Time Proliferation

This week we share the good news about local production, learn about a filter that can save you from DSLR headaches, and find out that an older, established filmmaker is more experimental than ever…

Will Netflix Save Indie Production?

Our look at news items from the prior week includes Web distribution of movies, gear to help field production, and a non-aerosol method of painting your graffiti tag…

Was Tribeca Film Fest 2011 Worth It?

This week we hear some final takes on the 2011 Tribeca film Festival, find out that a farm grows on a production studio in Brooklyn, and get a sense of what’s coming for augmented reality via an in-depth interview with sci-fi visionary Bruce Sterling…

The Past Week in Review, for April 11, 2011

Our look at the past week’s news includes breakthrough 3D tech, 3D printing that’s easy enough for just about anyone to do, and a communications firm with a fresh take on augmented reality…

The Past Week in Review, for March 7th

This past week brought news on hot new camcorders, contests, Kevin Smith, the ever-reliable-for-drama Weinstein Bros., and a new look for a classic New York tale…

Chris Grayson on Mobile AR – updated


If you have any interest in AR-you know,augmented reality-you’ll want to check out Chris Grayson’s audio podcasts…

Apple’s Wearable Computer Move?

Nick Bilton on the Time’s Bits blog jumps in on the now time honored exercise of speculating about future Apple products…

NYC BigApps Winner does AR

Even the slick Wayfinder interface won’t keep you from looking silly waving your cellphone around. I cover AR (augmented reality) as it’s a new, useful technology that takes one aspect of VR—the generation of another, parallel world—and brings it down to earth. (And it’s cool.) Or maybe a little lower than down to earth, as […]

Augmented Reality—Just a Flash in the Pan for Ad Agencies?

AR will be one of the new media moneymakers of 2010 since the technology builds off the proliferation of faster, higher screen rez smart phones.

Augmented Reality Update

If you’re intrigued by the concept of AR (augmented reality) beyond football’s virtual “1st and 10” markers, you’ll want to catch the upcoming SobelMedia event…

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Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

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