Partnerships Between post houses doesn’t seem like something that would make much sense. But put a little distance between them though – say 790 miles which is what you’ll find that Chicago and New York are separated by – and it could just work. At least that seems what Optimus and Nice Shoes are up […]
Nice Shoes, Optimus Team To Bring Remote Color To Chicago
New York-based Nice Shoes has partnered with production and post house Optimus in Chicago, bringing the former’s New York colorists–remotely–to Chicago advertising agencies. The first remote collaboration was wrapped in March, an eight-spot CDW campaign for Ogilvy & Mather, Chicago. “This remote color partnership will be a top-level complement to our existing in-house color capabilities. […]