In this press release from Technicolor – PostWorks, the company announces that Soho-based The Room has moved into its facilities on Leroy Street. It’s not clear from the release–at first it almost sounds like Technicolor – PostWorks acquired The Room–but the finishing facility is still independent and is merely renting space at their facility. That’s probably a mutually beneficial pact. Not mentioned in the release is the work of Re | Structure Design-Build, the New Jersey-based company which did the actual construction.
With three finishing suites, facility targets independent films, documentaries and television.
NEW YORK, January 29, 2013 | — The Room, a boutique finishing facility servicing independent films, documentaries, long-form television and similar projects, has moved into a new, custom-built facility housed within Technicolor – PostWorks’ West Village location at 110 Leroy Street. The new site, which was designed by acclaimed architect Rafi Segal, includes three finishing suites, each anchored by Autodesk Flame Premium workstations, which feature tools for compositing, color grading, visual effects and graphics.
Formerly located in Soho, The Room has recently provided finishing services for a number of highly regarded film and television projects including Eugene Jarecki’s The House I Live In, Martin Scorsese’s George Harrison: Living in the Material World, Kenneth Lonergan’s Margaret and the BBC’s Why Poverty? The Room recently completed work on two films for producer/director Alex Gibney, WikiLeaks and History of The Eagles, both of which debuted at the 2013 Sundance Film Festival.
In its new site, The Room will have more space, a stunning aesthetic environment, and state-of-the-art technology. It will also enjoy immediate access to the resources and services of Technicolor – PostWorks—the largest post production facility in Manhattan—while continuing to provide its clients with the personalized attention that has made it so popular among filmmakers.
“This company was established to nurture independent film,” says editor Ben Murray, principal of The Room. “We have created a space that can serve the needs of any director and any production, even those requiring heavy editorial, effects, and grading.”
“We are delighted to be partnering with Ben and his staff to help maximize the resources and creative vision of this talented group of people and their clients,” adds Alastair Binks, President, Technicolor – PostWorks, New York.
The Flame Premium workstations are housed in three editorial/grading suites, one of which is set up as a theater with a 4K Christie projection system. The rooms are light- and sound-isolated to provide ideal environments for finishing. A 10-gigabit Ethernet network links the suites not only to each other, but also to the main Technicolor – PostWorks facility so that projects can move as needed, quickly and seamlessly. The facility has been engineered to accommodate all digital camera formats natively.
Aesthetically, the facility offers a handsome and relaxed environment, with a number stylistic flourishes applied by Segal. Back-painted glass walls give the space the look of a modern art museum rather than a traditional post house. Pinholes in the ceilings of two of the finishing suites create camera obscura effects with images of the exterior streets projected onto client tables.
“When you are working on a film, you need to be in a room that is enclosed and private with no extraneous distractions,” Murray notes, “but when you leave that environment, you want to step out into a world that is more inviting. We’ve created a space that offers balance. Its public space is filled with natural light, but at any moment you can leave that space and return to your own world.”
Along with Murray, The Room’s staff includes colorist Jack Lewars, conform and visual effects artists Ryan McMahon and Allie Ames, and production coordinator Debora Lilavois.
The Room is located at 110 Leroy Street, New York, New York 10014. For more information, phone 212.894.4000.
About Technicolor – PostWorks New York
Technicolor – PostWorks New York, a Slate Media Group company, is the East Coast’s most comprehensive digital motion picture and post-production facility, employing an exceptional team of artists, engineers and project managers to serve our clients through the film and TV finishing process.
Technicolor – PostWorks New York offers one complete source for every post requirement, including data workflows, film processing, telecine/scanning, non-linear editorial and HD picture finishing, digital intermediate and film recording, high-volume encoding and high-speed data transmission, as well as comprehensive film and TV sound services on nine mix stages.www.technicolorpwny.com
–Shoot Publicity Wire Release