• About
  • Archives
  • Advertising

NYCPPNEWS

NYC Production & Post News

  • Home
  • Directory Listings
    • The Standby Program
    • Brooklyn College
    • Brooklyn Workforce Innovations
    • Columbia University Film Program
    • Downtown Community Television Center
    • Electronic Arts Intermix
    • Film Biz Recycling
    • Freelancers Union
    • Independent Filmmaker Project
    • Manhattan Edit Workshop
    • Mediakite Training Center
    • New York Film Academy
    • New York Film/Video Council
    • New York Institute of Technology
    • New York Production Alliance
    • New York Video School
    • New York Women in Film & Television
    • NYU Film & Television
    • Post New York Alliance
    • The Independent Film School
    • International Film Institute of New York
    • The New School – Documentary Studies
    • The New School — MA in Media Studies
    • Union Docs
    • Upstate Independents
    • Syracuse Film Office
Home » Vimeo Focuses on Content Creation with Launch of Brand Creative Fund

Vimeo Focuses on Content Creation with Launch of Brand Creative Fund

Vimeo today launched its Brand Creative Fund product, a new resource for brands to develop high-quality, “brand-enabled” video content in collaboration with the global network of innovative creators on Vimeo. 

Each Brand Creative Fund engagement on Vimeo will be customized to support brands’ specific objectives, empowering marketers to create and distribute quality original video content to Vimeo’s audience of over 100M monthly viewers, and across the web through the platform’s best-in-class embeddable HD player.

The inaugural Brand Creative Fund project is a partnership with The Lincoln Motor Company, which turned to Vimeo to support its year-long “Hello, Again” campaign. Designed to help re-launch the 90‑year old automotive brand, “Hello, Again” encourages consumers to reimagine the brand by seeing everything that’s old as new again.

To help communicate this theme, Lincoln tapped into the creative power of the Vimeo community and commissioned four outstanding filmmakers to develop a series of short films that tell a story and offer distinct creative interpretations of “Hello, Again.”  The four filmmakers selected for the project include: Lucy McRae, Jeff Frost, Eliot Rausch and Becky & Joe.

“Some of the world’s most talented creators call Vimeo home, and we’re now giving brands the opportunity to tap the creative power of this community to develop original and compelling content that their consumers will watch and share,” said Vimeo CEO, Kerry Trainor. “Unveiling the Brand Creative Fund with Lincoln has been a great partnership; the brand’s commitment to collaborating with innovative creators comes through loud and clear in the finished work, which is exactly what the Brand Creative Fund is designed to enable.”

“This film collaboration with Vimeo further supports Lincoln’s ‘Hello, Again’ marketing platform to showcase how reinterpretations of noteworthy artistic material – that like the new brand – can be transformed into something fresh and relevant,” said Andrew Frick, Group Marketing Manager, Lincoln. “The videos created by the four talented filmmakers will help to fuel conversations around what we are doing at Lincoln.”

The Lincoln Brand Creative Fund films will be featured on a customized brand channel and will each be accompanied by its own behind-the-scenes production that highlights the creators’ work and vision.  The series kicks off today, April 23rd and will continue each following Tuesday with the unveiling of one full film and its behind-the-scenes documentary:

  • ·         April 23, 2013 – Introductory Videos
  • ·         April 30, 2013 – Eliot Rausch: film and behind-the-scenes
  • ·         May 7, 2013 – Becky & Joe: film and behind-the-scenes
  • ·         May 14, 2013 – Jeff Frost: film and behind-the-scenes
  • ·         May 21, 2013 – Lucy McRae: film and behind-the-scenes

“As exciting as this is for Vimeo, it’s even more so for the creators that comprise our community,” said Vimeo President, Dae Mellencamp. “The Brand Creative Fund is all about opportunity as Vimeo is connecting brands with creators. In addition to being compensated for their work, this is an opportunity for creators to broaden their portfolios, and in many cases, a way to jumpstart their careers.”

To view the Lincoln “Hello, Again” brand channel, please visit https://vimeo.com/channels/helloagain

About Vimeo

Vimeo® is the high-quality video platform for creative people. Vimeo’s mission is to empower and inspire people around the world to create, share and discover videos. As one of the world’s largest creative networks, Vimeo has over 15M registered members and reaches a global audience of more than 100M each month. Founded in 2004 and based in New York City, Vimeo, LLC is a subsidiary of IAC (NASDAQ: IACI)

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/Lincoln.

—Vimeo Press Release

About Dan Ochiva

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.

Community & Partner Links

How Sony’s New Virtual Sound Technology Can Change How We Hear Films

Kami Asgar and Jessica Parks are post-production heavyweights who work with major studios, namely Sony. As a sound designer (Asgar) and as a post executive (Parks), their collective resume touches on everything from Apocalypto to Grandma’s Boy to Venom.

Parks has recently shifted her focus from supervisor to hands-on sound design, and we talk about how it’s never too late to pivot on your career path and find the thing you love doing wherever you are in life.

Click on this link to read the rest of the article on No Film School’s site.

NJ – Governor Murphy signs $14B Incentive Program Bill – the NJ Economic Recovery Act of 2020

 Film tax credits — amending existing programs to include provisions for so-called New Jersey film partners and New Jersey film-lease partners and allowing an additional $200 million of tax credits annually over 13 years.

Click this link if you want to read the full article on the Lexology site. http://bit.ly/35NtDx6

Film Commish announces date for production restart

In her December 18, 2020 news update, MOME Commissioner Anne del Castillo announced that the Film Office is now accepting permit applications for production activity that begins on July 27th.

She also announced awards now (Awkwafina) and more. To read all of the Film Commish’s bloggy sort of news column, click here.

Stimulus Offers $15 Billion in Relief for Struggling Arts Venues

The coronavirus relief package that Congressional leaders agreed to this week includes grant money that many small proprietors described as a last hope for survival.

For the music venue owners, theater producers and cultural institutions that have suffered through the pandemic with no business, the coronavirus relief package that Congress passed on Monday night offers the prospect of aid at last.

To read the full article on The New York Times’ site, click here.

If you want to start production, here’s the latest news from the Mayor’s Office

Phase 4 production guidance is available on the Film Permit website. All production activity, whether it requires a Film Permit or not, must comply with New York Forward Industry Guidance.

For more information see, please refer to the State Department of Health’s Interim Guidance for Media Production During the COVID-19 Public Health Emergency. Please review the guidelines and FAQ before submitting permit applications. The Film Office is operating remotely, so please allow additional time for Film Permit processing.

The above paragraphs contain links to the various FAQ – just mouse over the relevant words.

Nikon to Stop Making Cameras in Japan

Nikon has fallen on hard times as of late as its camera sales have cratered, and now there’s a new indicator of how dire its financial situation is: the company is reportedly pulling the plug on making cameras in Japan after over 70 years of doing so.

To read the full article on Petapixel’s site, click here.

NVIDIA Uses AI to Slash Bandwidth on Video Calls

NVIDIA Research has invented a way to use AI to dramatically reduce video call bandwidth while simultaneously improving quality

What the researchers have achieved has remarkable results: by replacing the traditional h.264 video codec with a neural network, they have managed to reduce the required bandwidth for a video call by an order of magnitude. In one example, the required data rate fell from 97.28 KB/frame to a measly 0.1165 KB/frame – a reduction to 0.1% of required bandwidth.

To read the rest of this article on Petapixel, click this link.

 

 

 

Union Health Plan Dodges Film Workers’ Suit Over Virus Relief

Law360 (October 9, 2020, 5:22 PM EDT) — The Motion Picture Industry Health Plan’s board can’t be sued under ERISA for allegedly flouting its duties when it relaxed plan rules in response to COVID-19, a California federal judge has ruled, nixing a proposed class action filed by two cinematographers who still couldn’t qualify for benefits.

In an order entered Thursday, U.S. District Judge R. Gary Klausner granted the board of directors’ motion to dismiss Greg Endries and Dee Nichols’ Employee Retirement Income Security Act suit accusing board members of breaching their duty to treat all plan participants fairly.

Endries and Nichols, members of Local 600 of the International Cinematographers Guild, said in July that the board left them and others “out in the cold” in its attempts to address the problems COVID-19 caused for plan participants.

But Judge Klausner agreed with the board’s contention that the case, which alleged a fiduciary breach, should be tossed because plan administrators don’t act as fiduciaries when they amend health care plans.

Read the full article on the Law360 site by clicking here.

Russo Brothers Received Close to $50 Million From Saudi Bank

Anthony Russo and Joseph Russo photographed at the PMC Studio in Los Angeles for the Variety Playback Podcast.

The Russo brothers, directors of the all-time top grossing film “Avengers: Endgame,” quietly secured a roughly $50 million cash infusion for their production company AGBO from Saudi Arabia earlier this year, multiple sources tell Variety.

In a deal brokered and closed at the beginning of the pandemic, the Russos received the investment from an undisclosed Saudi bank in exchange for a minority stake in the brothers’ Los Angeles-based shop.

  • About
  • Archives
  • Advertising
Copyright © 2021 NYCPPNEWS | Site Built with Studio Press Genesis