If you’ve got a new presentation technology to launch, action sports provide networks with money to spend and enthusiastic viewers ready to pay to experience it.
That’s NHK’s thinking. It worked when the Japanese broadcaster was among the leaders behind the introduction of Hi Def television.
Now, NHK is back, promoting FIFA’s Woman’s World Cup Soccer Canada playoffs in – what else? – 8K, the latest goalpost in presentation beyond the still barely introduced world of 4K. As for 3D, well, nobody’s talking about it.
New Yorker’s have their chance to see what the extreme resolution of 8K Super Hi-Vision and 22.2 channels of surround sound can deliver by dropping by the NBC store at 30 Rock (at 49th Street).
Working with NBCUniversal’s Spanish language television property NBC Deportes, NHK setup is a taste of things to come. Fans will appreciate the chance of seeing America’s tremendous women’s soccer team while offering a great way to forget the turmoil at FIFA’s management.