So what’s the best place to shoot that commercial? Financially speaking, of course. You might want to read what Andy Fry says over at KFTV, since he’s written a post where he has figured out some of the best places in the U.S. or elsewhere.
(KFTV is not a TV station, as it might sound, but the long published directory Kemps; it moved from 50 years in paper to the web, and remains a great place to search for production services, locally or internationally.)
In his article, Fry points out that unlike features, commercials don’t receive as many tempting tax incentives. Commercials obviously don’t hang around long enough to generate the sorts of payback in crew jobs and local spending to offset tax incentives. Some states do provide incentives though.
But do you know that commercial production in New York State does offer tax incentives? Or that the state actually makes money available for production companies that make “incremental growth” in their own production capabilities? You’ll find all this and the related info on how to apply on the Empire State Development page.