Not much of a secret – it’s been noised about for some time already – but the official launch of YouTube’s spiffy New York studios comes this November 6th. The 20,000 sq ft space is compact for all it is meant to accomplish, but the finish on things is as slick as you might imagine for a company with such very deep pockets.
Set on the 6th floor of the already frenetic Chelsea Markets, YouTube New York joins its previously finished studios in in London, Los Angeles and Tokyo opened over the last two years. Our local one though includes BrandLab, something new for the company.
Here the very brands that have made Madison Avenue known around the world will have a chance to mingle with the presumably mostly young folks who are pegging careers around their YouTube channels. Although with YouTube claiming 45-percent of any ad revenue, it might take a bit more time to pay off that credit card.
While big brands will be welcome to come in to see what sparks can be set off, YouTube itself will keep out of the way, according to Lance Podell, global head of YouTube Spaces. If you’re expecting to use the facility, you will need to by part of the company’s Partner Program and have a minimum of 5000 subscribers. Lorne Michael’s Above Average, part of his Broadway Video production company, plans to produce some six web shows there over the next month.
The launch of our local studio gives Google its first big public presence on the East Coast – not counting the company’s New York headquarters in the old Port Authority building across 9th Avenue. Adam Relis heads up facility. Visit the YouTube New York’s website by clicking here.